- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe is seeking a Digital Communications Manager in Taipei to lead digital strategy, KOL and influencer campaigns, PR initiatives, major events and launches, content, performance reporting, and online reputation management. This is a permanent, full-time role.
Role & Responsibilities
- Implement a comprehensive digital communications strategy aligned with international brand guidelines and local business objectives.
- Develop a strategic vision for deploying communications resources across digital channels.
- Conduct consumer insight research through social listening and analysis of data from media, forums, and social media platforms.
- Implement the brand’s media strategy across relevant channels, including online publications, social media, and emerging platforms, ensuring 360-degree communications.
- Drive PR initiatives, including press releases, media unboxing campaigns, and strategic PR seeding.
- Identify, engage, and manage relationships with key opinion leaders (KOLs) and influencers relevant to the brand and target audience.
- Develop and execute KOL campaigns, including contract negotiation, content creation, and performance tracking.
- Stay abreast of influencer marketing trends and best practices.
- Plan and execute major brand events and product launches, managing all aspects from concept development through post-event analysis.
- Manage event budgets and logistics.
- Collaborate with internal and external stakeholders to ensure successful event execution.
- Develop creative, high-quality, brand-appropriate content for digital platforms, including websites, social media, and marketing campaigns.
- Manage content calendars and ensure consistent brand messaging.
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital communications.
- Provide regular campaign performance reports and make data-driven recommendations for optimization.
- Proactively monitor online conversations and sentiment related to the brand.
- Assist in managing potential crises and protecting the brand’s online reputation.
Qualifications
- Solid experience in digital communications, focused on the beauty, luxury, or fashion industry.
- Proven experience in KOL management and event planning and execution.
- Strong understanding of social media platforms and digital marketing tools.
- Excellent written and verbal communication skills in Chinese and English.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Passion for public relations and the beauty or luxury industry.
- Strong sense of luxury or fashion.
- Strong connections with media and beauty and fashion opinion leaders.
Skills
Experience
Solid experience in digital communications, focused on the beauty, luxury, or fashion industry; proven experience in KOL management and event planning and execution.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.