- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The CRM Project Manager at TAKAMI, a skincare brand originating from Japanese clinics, leads subscription conversion and subscriber loyalty initiatives to maximize LTV and deepen customer experience. The role drives CRM strategy, campaign execution, communication design, creative direction, and performance optimization across the customer journey; it is a permanent, full-time position.
Role & Responsibilities
- Lead CRM strategy and campaigns to convert new customers to subscriptions and drive cross-selling, loyalty, and churn reduction among continuing subscribers.
- Design communication scenarios across email newsletters, LINE, package inserts, and customer account pages; direct messaging and creative production and ensure quality.
- Analyze campaign delivery results, customer behavior, and KPI data, and run continuous improvement cycles, including A/B testing and scenario optimization.
- Work closely with other departments to connect the customer journey from awareness through repeat purchase and advocacy, and lead the development of experiences that build customer loyalty.
- Independently drive the PDCA cycle for CRM initiatives as a project manager on the CRM team, with the goals of improving customer engagement and maximizing LTV.
- Lead end-to-end subscription conversion and loyalty initiatives, from strategy and campaign planning through communication design and creative production direction.
Qualifications
- At least 3 years of experience managing EC or CRM system projects.
- At least 3 years of experience advancing projects in collaboration with cross-functional teams.
- Ability to manage multiple concurrent projects and prioritize tasks appropriately.
- Excellent communication skills to clearly convey technical and business requirements to diverse stakeholders.
- Communication and execution skills to consolidate multiple factors and viewpoints and move projects forward.
- Preferred: Experience in skincare, healthcare, or products for women.
- Preferred: Experience in mail-order or other subscription-sales businesses.
- Preferred: Familiarity with both short-term tactical projects and long-term strategic projects.
- Preferred: Deep understanding of customer experience optimization and related technologies.
Skills
Experience
At least 3 years managing EC or CRM system projects and at least 3 years advancing projects with cross-functional teams.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.