L’Oréal Luxe Counter Manager

Hangzhou Zhejiang China

Employment
Full-Time
Seniority
Supervisor
Posted
Nov 4, 2026

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

The Counter Manager leads a beauty retail team at the Biotherm counter at Hangzhou Hubin Intime, driving sales, service, consumer relationships, compliant operations and team development. The role is full-time and includes brand training, performance bonuses, social insurance and housing fund, supplementary medical insurance, company benefits, and paid annual and sick leave.

Role & Responsibilities

  • Lead and coach the team to achieve sales targets; manage, allocate and track performance indicators.
  • Raise counter service standards, deliver an excellent consumer experience and strengthen consumer relationships.
  • Manage counter consumer relationships and develop plans to retain existing clients and attract new ones.
  • Maintain strong partnerships with department stores and shopping centres, support their initiatives and build the brand’s reputation in the local retail district.
  • Monitor market trends and competitors, identify the counter’s strengths and develop sales opportunities.
  • Oversee compliance with company policies across the counter and team, and uphold the brand image.
  • Use and maintain beauty retail systems, beauty equipment and digital tools relevant to the counter.
  • Manage counter products and inventory, ensuring accurate stock counts and records.
  • Track team performance, identify gaps, coordinate training, recommend solutions and coach team members.
  • Manage, motivate and develop team members.
  • Ensure staffing levels meet counter business needs and allocate schedules and tasks appropriately.
  • Communicate effectively with team members, relay information between teams and management, build team loyalty, encourage openness and collaboration, and maintain high morale.

Qualifications

  • Passion for the beauty retail industry.
  • Strong communication skills and clear expression.
  • Strong people-management skills.
  • A strong service orientation.
  • Thoughtful, career-oriented and resilient at work.
  • At least 2 years of related work experience preferred.

Skills

Brand and product knowledge Ability to embody brand culture and values Knowledge of the beauty market and consumer trends Knowledge of company and brand policies and procedures Proficiency with digital tools Knowledge of BA team management processes and guidelines, including the employee handbook Counter business planning and execution Counter sales performance management Customer-centricity Retail operations Team coaching and performance management Team collaboration Communication and coordination

Experience

At least 2 years of related work experience preferred.

Workplace

The role is situated in Hangzhou, Zhejiang, China.

The setting China

Explore jobs in China.

Benefits

Brand-specific professional training courses and the group’s training programs; performance bonus scheme; statutory social insurance and housing fund; supplementary commercial medical insurance; regular company benefits, including holiday benefits, employee purchases and free products; paid annual leave and sick leave.

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Counter Manager», «Beauty Retail Supervisor», «Counter Supervisor», «Beauty Team Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

L’Oréal Luxe

L’Oréal Luxe Counter Manager

Hangzhou, China

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