- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Nov 10, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Counter Manager leads Beauty Advisors to deliver sales performance, efficient counter operations and a customer-first luxury beauty experience. The permanent, full-time role encompasses sales and KPI management, team recruitment and development, inventory and budgets, CRM, and department store relationships.
Role & Responsibilities
- Define store sales goals and set individual objectives for the team.
- Coach and lead Beauty Advisors to achieve their sales targets.
- Monitor KPIs and provide qualitative feedback to Retail Management.
- Use market insights and collaborate with corporate retail teams to maximize sales opportunities.
- Control budgets and expenses while optimizing costs.
- Ensure compliance with merchandising guidelines.
- Maintain essential store tools, including cash registers, time-management and clienteling tools, as well as beauty technology tools such as diagnostic devices and virtual try-on.
- Oversee inventory, including stock, testers, samples and other selling tools, to prevent shortages or loss.
- Ensure compliance with data privacy, security and cash-handling procedures.
- Manage Chat and Shop order processes.
- Develop and maintain strong relationships with department store floor managers.
- Recruit and onboard new Beauty Advisors in alignment with the HR retail philosophy.
- Motivate, coach and develop the team, fostering a positive working atmosphere.
- Assess and develop Beauty Advisors’ skills through Connect, training and feedback.
- Schedule staff efficiently, balancing skills, sales traffic and store activities.
- Drive performance by inspiring a shared vision and enabling the team to overcome obstacles, while fostering innovation and a customer-first approach.
- Develop and implement a CRM plan to enhance client loyalty.
- Work closely with Retail Management and HQ to build a client-centric store environment.
- Ensure sales teams deliver personalized, professional service aligned with CXE and NPS objectives.
- Handle and resolve customer objections and inquiries efficiently and professionally.
- Continuously develop skills to adapt to changes in the luxury, beauty and retail businesses.
Skills
Workplace
This position is based in Bangkok, Bangkok, Thailand.
Explore jobs in Thailand.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.