- Location
- Ho Chi Minh City Ho Chi Minh Vietnam
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Community Manager at L’Oréal Luxe drives the brand’s social voice, engagement and creator advocacy across platforms, reporting to the Marketing Manager. Responsibilities span social calendars, TikTok Shop livestreams, influencer partnerships, agency coordination, campaign measurement and monthly business reviews. Permanent, full-time position.
Role & Responsibilities
- Drive the brand’s voice, social engagement and creator advocacy across platforms, turning social content and advocacy into cultural moments that build brand affinity; report to the Marketing Manager.
- Build and execute editorial calendars across TikTok, YouTube and Facebook, aligning daily activations with marketing briefs and campaign launches.
- Plan monthly livestream themes for TikTok Shop, brief internal partners and monitor live execution.
- Lead influencer initiatives end to end, managing partnerships with top creators and brand ambassadors, optimizing agreements and coordinating product seeding.
- Brief partner agencies on social awareness campaigns, track Share of Voice and collaborate with digital specialists to evaluate campaign ROI.
- Partner with regional and divisional teams to exchange best practices, track performance metrics and prepare monthly business reviews.
Qualifications
- Demonstrated ability to cultivate and moderate engaged online audiences across diverse social channels.
- Proven track record identifying, selecting and nurturing relationships with content creators and brand ambassadors.
- Practical capability in building platform-tailored content calendars that resonate with cultural trends.
- Strong organization in managing cross-functional launch schedules, agency deliverables and multiple campaign deadlines.
- Clear, persuasive communication style and experience presenting performance insights to multifunctional stakeholders.
- Sharp creative eye, commercial awareness and a structured approach to social platforms.
Skills
Workplace
The role is situated in Ho Chi Minh City, Ho Chi Minh, Vietnam.
Explore jobs in Vietnam.
Benefits
Opportunities for personal growth and to take risks; real responsibility from day one; an inclusive environment where employees are accepted, can speak up, thrive and are celebrated; the opportunity to contribute to something bigger.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Community Manager», «Online Community Manager», «Social Engagement Manager», «Community Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.