- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Communications Manager at Maison Margiela leads integrated campaigns, PR, influencer relationships, content, events, agency management, and communications performance measurement, while partnering with e-commerce and Retail teams. The role requires at least 3–5 years of relevant digital media experience and Japanese fluency with business-conversational English.
Role & Responsibilities
- Lead and execute the annual 360-degree communications strategy and key marketing priorities in close collaboration with the Product Marketing team.
- Drive PR outreach and storytelling to strengthen Maison Margiela’s visibility across leading fashion, beauty, and lifestyle media.
- Identify and develop relationships with target celebrities, stylists, and KOLs aligned with Maison Margiela’s identity and aesthetic.
- Drive the creation of engaging, relevant content through KOLs and influencers that resonates with consumers.
- Conceptualize and execute PR events, press previews, and experiential activations to maximize brand exposure and engagement.
- Collaborate with e-commerce and Retail teams to support online and offline traffic and business results.
- Lead and manage PR, media, and influencer agencies, providing strategic direction and overseeing execution and ROI.
- Track and analyze communications and media performance against KPIs, including reach, engagement, and share of influencer.
- Use measurement tools to evaluate campaign ROI and optimize future activations.
- Monitor local luxury and fragrance competitors and stay connected with L’Oréal Group best practices worldwide.
Qualifications
- Excellent interpersonal, editorial communication, and presentation skills in Japanese, with business-conversational English.
- At least 3–5 years of experience in digital media-related work or at a related company, such as an advertising agency or digital production company.
- Strong planning, budget management, and end-to-end execution skills.
- Deep understanding of luxury brand storytelling and artistic direction, with the ability to communicate product credibility, including scientific or craftsmanship authority, through high-quality creative output.
- Understanding of digital media trends and social media networks, including Instagram, X, TikTok, and LINE, as well as basic data analytics for performance tracking.
- Proficiency with PCs and Microsoft Office, including Excel, PowerPoint, and Word.
- Experience working in multicultural or global fashion or cosmetics organizations.
- Experience managing crisis communications or high-profile public relations campaigns.
- Familiarity with media planning and buying processes.
Skills
Experience
At least 3–5 years in digital media-related work or at a related company, such as an advertising agency or digital production company.
Workplace
The successful candidate will be located in Tokyo, Tokyo, Japan.
Explore jobs in Japan.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Manager», «Brand Communications Manager», «Marketing Communications Manager», «Communications Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.