- Location
- Petaling Jaya Selangor Malaysia
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Brand Communications and Community Manager reports to the Marketing Director and leads brand communications and community building for the Malaysia-Singapore audience, working with marketing and retail teams on integrated campaigns. The role covers annual communications strategy, influencer and agency management, PR, community engagement, and brand advocacy. This is a permanent, full-time position.
Role & Responsibilities
- Define and execute the annual communications strategy, aligning it with international guidelines and local business objectives.
- Prioritize projects and launches to maximize impact and achieve growth targets.
- Build and nurture relationships with key influencers, spokespersons, celebrities, bloggers, and editors; tailor pitches to individual needs and leverage their reach to amplify brand messaging.
- Manage the local influencer agency and develop influencer campaigns, from initial briefs and KOL selection through review of drafts and final published content.
- Oversee and coordinate influencer, PR, and event agencies across two markets, maximizing agency performance and ensuring seamless collaboration with internal teams.
- Manage PR events, advise on speeches and scripts, prepare for interviews, analyze post-launch and event results, and cultivate relationships with media publications.
- Develop and implement community engagement strategies across platforms, fostering a sense of belonging and meaningful consumer interactions.
- Champion the brand’s values and DNA through local initiatives that enhance its image, visibility, and reputation in the Malaysia-Singapore market.
Qualifications
- A bachelor’s or master’s degree in a relevant field such as Marketing or Marketing Communications is preferred.
- At least 5 years of experience in marketing or marketing communications/PR in beauty, luxury retail, or fashion is an added advantage.
- Good relationships with media publications and an existing influencer network, including contacts beyond online media.
- Outstanding communication, negotiation, and multitasking skills.
- Excellent written and spoken English.
- Ability to plan strategically for brand communications and awareness campaigns.
- Knowledge of Xiaohongshu is a plus.
Skills
Experience
At least 5 years of experience in marketing or marketing communications/PR in beauty, luxury retail, or fashion is an added advantage.
Education
A bachelor’s or master’s degree in a relevant field such as Marketing or Marketing Communications is preferred.
Workplace
The successful candidate will be located in Petaling Jaya, Selangor, Malaysia, with easy access to Kuala Lumpur.
Explore jobs in Malaysia.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Communications Manager», «Community Engagement Manager», «Brand Relations Manager», «Communications and Community Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.