- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Beauty Advisor represents Biotherm at Lanzhou Guofang Center, delivering personalized brand consultations and customer experiences while meeting sales targets. The role also covers customer relationship development, market and competitor awareness, counter operations, retail systems and digital tools. Benefits include brand training, performance bonuses, social insurance and housing fund, supplemental medical insurance, company benefits, and paid annual and sick leave.
Role & Responsibilities
- Provide professional brand consultations and an excellent customer experience while achieving sales targets.
- Meet all sales objectives set by the company.
- Use sales techniques to recommend suitable products and deliver a professional, personalized experience that meets customers’ expectations.
- Maintain customer relationships across the customer journey, recruit new customers, and build customer loyalty.
- Collaborate effectively with department store and shopping mall staff.
- Keep up with beauty market trends and competitor activity.
- Apply brand and category knowledge, including skincare, makeup techniques, and fragrance.
- Identify customer needs, provide personalized consultations, recommend suitable products, and guide customers through product experiences.
- Represent the brand through a positive service attitude and after-sales service; understand customer profiles and maintain timely, considerate contact with customers.
- Carry out daily tasks assigned by the counter manager, such as merchandising, cleaning, and stocktaking, and safeguard store and counter assets.
- Use relevant retail systems, beauty devices, and digital tools.
- Comply with company policies and maintain the brand image.
Qualifications
- Love for the beauty retail industry.
- Strong communication skills and clear expression.
- Strong learning and adaptability skills, with a collaborative team spirit.
- A strong service orientation.
- Resilience at work.
Skills
Workplace
The successful candidate will be located in Lanzhou, Gansu, China.
Explore jobs in China.
Benefits
Professional training courses for the relevant brand; performance bonus scheme; social insurance and housing fund; supplemental commercial medical insurance; regular company benefits, including holiday benefits, employee purchases, and free products; paid annual leave and sick leave.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Consultant», «Cosmetics Advisor», «Beauty Sales Consultant», «Skincare and Makeup Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.