L’Oréal Luxe Beauty Advisor

Guangzhou Guangdong China

Employment
Full-Time
Seniority
Entry-Level
Posted
Nov 11, 2026

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

The Beauty Advisor provides professional brand consultations and personalized beauty experiences, achieves sales targets, builds customer loyalty, and supports counter operations and brand standards in Guangzhou. The role is full-time and includes brand training, performance bonuses, statutory social insurance and housing fund, supplementary medical insurance, company benefits, and paid annual and sick leave.

Role & Responsibilities

  • Provide professional brand consultation and an outstanding customer experience while achieving sales targets.
  • Meet all sales targets set by the company.
  • Use sales techniques to recommend suitable products and deliver a professional, personalized experience that meets consumer expectations.
  • Maintain 360-degree customer relationships, recruit new customers, and improve customer loyalty.
  • Build effective working relationships with department store and shopping mall staff.
  • Stay informed about beauty market trends and competitors.
  • Maintain knowledge of the brand and product categories, including skincare, makeup techniques, and fragrance.
  • Identify customer needs, provide personalized consultations, recommend suitable products, and support customers in trying products.
  • Represent the brand through excellent service and after-sales support; understand customer profiles and contact and follow up with customers in a timely manner, using empathy and communication skills.
  • Complete daily tasks assigned by the counter manager, such as merchandising, cleaning, and stocktaking, and safeguard store and counter assets.
  • Use relevant retail systems, beauty equipment, and digital tools.
  • Comply with company policies and procedures and uphold the brand image.

Qualifications

  • Knowledge of the brand and its products.
  • Ability to embody the brand’s culture and values.
  • Understanding of beauty market and consumer trends.
  • Understanding of company and brand policies and procedures.
  • Familiarity with digital tools.
  • Passion for the beauty retail industry.
  • Strong communication skills and clear verbal expression.
  • Strong learning and adaptability skills, with a collaborative approach.
  • Good service orientation.
  • Resilience at work.

Skills

Sales techniques Skincare knowledge Makeup techniques Fragrance knowledge Customer relationship management Communication Empathy Retail systems Beauty equipment Digital tools Merchandising Stocktaking

Workplace

The role is situated in Guangzhou, Guangdong, China.

The setting China

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Benefits

Brand-specific professional training courses; performance bonus scheme; statutory social insurance and housing fund (五险一金); supplementary commercial medical insurance; regular company benefits, including holiday benefits, employee purchase discounts, and free products; paid annual leave and sick leave.

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

L’Oréal Luxe

L’Oréal Luxe Beauty Advisor

Guangzhou, China

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