- Location
- Birmingham England UK
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 9, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe is seeking a Beauty Advisor for its multi-brand counter at Selfridges Birmingham. The permanent, full-time role delivers personalised customer experiences, product expertise, sales performance, events and brand advocacy; benefits include 30 days of holiday including bank holidays, commission and discounted dental insurance.
Role & Responsibilities
- Deliver the One Luxe service model consistently, providing each customer with a premium, personalised experience.
- Demonstrate products, share brand heritage and offer tailored product knowledge, tips and techniques to meet customer needs.
- Represent L’Oréal Luxe as a brand ambassador, delivering luxurious service and upholding merchandising standards.
- Maintain current knowledge of makeup, skincare and wellness trends to provide expert advice and personalised recommendations.
- Meet individual and counter sales goals agreed with the line manager.
- Build authentic customer relationships in store and through digital channels to foster loyalty and repeat business.
- Inform new and existing customers about upcoming in-store events, promotions and brand activations.
- Design and deliver engaging events and animations that generate customer interest in L’Oréal Luxe brands.
- Represent L’Oréal Luxe brands on internal and external social media platforms in accordance with company guidelines.
- Contribute actively to team efforts and complete required training to maintain current product knowledge and brand expertise.
- Complete daily and weekly administrative tasks online and offline using Tamigo and One Retail.
- Maintain high standards of hygiene and housekeeping, keeping the counter clean, organised and inviting.
Qualifications
- Passion for beauty and the ability to share expertise and provide personalised product advice.
- Ability to build authentic customer relationships and help customers develop a beauty routine that expresses their individual style.
- Active engagement with social media and current makeup and beauty trends; ability to connect with customers online and in person.
- Drive, ambition and enthusiasm for challenges, innovative in-store experiences and achieving results.
- Enthusiasm for L’Oréal Luxe brands, mission and values.
Skills
Workplace
This position is based in Birmingham, England, UK.
Explore jobs in England or in the UK.
Benefits
Commission scheme; access to products from over 35 L’Oréal brands through the staff shop; 30 days of holiday including bank holidays; discounted dental insurance; mental health and financial wellbeing support resources; referral bonuses.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.