L’Oréal Luxe Assistant Store Manager

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

Role & Responsibilities

• Support the Store Manager in leading and developing the team to deliver an exceptional customer experience and exceed retail performance targets across the brand portfolio.
• Coach and provide feedback to the team to ensure exceptional service across brands and store touchpoints.
• Act as a L’Oréal Luxe brand ambassador, delivering personalised luxury service and upholding merchandising standards.
• Demonstrate products, communicate brand heritage, share product knowledge, tips and techniques tailored to customer needs, and promote services across categories and beauty technology offerings.
• Guide the team in informing new and existing customers about in-store events, promotions and brand activations; represent L’Oréal Luxe brands on internal and external social media platforms in line with company guidelines.
• Support the Store Manager in executing retail plans, achieving and surpassing targets and KPIs, identifying risks and opportunities, and driving sustainable growth and profitability.
• Contribute to developing and implementing an annual calendar of events and animations that create memorable customer experiences and support portfolio growth.
• Generate ideas and suggest innovative strategies to grow new business, leveraging product launches and brand anniversaries.
• Build and support the team in developing and maintaining a loyal VIP client base, fostering long-term relationships and repeat business.
• Support the Store Manager with talent attraction and recruitment.
• Support onboarding for new team members and promote teamwork and collaboration.
• Provide regular coaching and timely feedback on team productivity, service levels, product knowledge and selling skills; recognise achievements and identify areas for improvement.
• Ensure Brand visual merchandising guidelines are implemented and maintain a luxury retail environment, including high standards of hygiene, housekeeping, cleanliness and organisation at the counter.
• Participate in team efforts and complete required training to maintain current product knowledge and brand expertise.
• Complete daily and weekly administrative tasks online and offline using Tamigo and One Retail.
• Support the Store Manager in maintaining adequate stock levels, including stock-in-trade levels for top-performing SKUs, and managing testers and point-of-sale materials (PLV).
• Deliver retail targets, an exceptional consumer experience, an engaged high-performance team and team development.

Skills

Benefits

Commission scheme; access to products from more than 35 L’Oréal brands through the staff shop; 30 days of holiday inclusive of bank holidays; discounted dental insurance; mental health and financial well-being support resources; referral bonuses; sustainability initiatives through L’Oréal for the Future.

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.