L’Oréal Luxe Assistant Store Manager

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

Role & Responsibilities

• Support the Store Manager in leading and developing the store team to deliver exceptional consumer experiences and exceed retail performance targets across the brand portfolio.
• Coach the team and provide feedback to ensure exceptional service across brands and store touchpoints.
• Act as a L’Oréal Luxe brand ambassador, delivering personalised service and maintaining merchandising standards.
• Demonstrate products, share brand heritage and tailored product knowledge, tips and techniques, and present services across categories and beauty technology offerings.
• Inform new and existing customers about in-store events, promotions and brand activations; represent L’Oréal Luxe brands and share expertise on internal and external social media platforms in line with company guidelines.
• Support the Store Manager in executing retail plans, exceeding sales targets and KPIs, identifying risks and opportunities, and driving sustainable growth and profitability.
• Contribute to developing and implementing an annual calendar of events and animations that create memorable customer experiences, build excitement around L’Oréal Luxe brands and grow the store portfolio.
• Generate creative ideas and suggest innovative strategies to drive new business, leveraging product launches and brand anniversaries.
• Build and support the team in growing and maintaining a loyal VIP client base, nurturing long-term relationships and repeat business.
• Support the Store Manager with talent attraction and recruitment.
• Support onboarding for new team members and promote teamwork and collaboration.
• Provide regular coaching and timely feedback on team productivity, service levels, product knowledge and selling skills; recognise achievements and identify development areas.
• Ensure Brand visual merchandising guidelines are implemented and maintain high standards of hygiene, housekeeping and counter presentation.
• Participate in team efforts and complete required training to maintain current product knowledge and brand expertise.
• Complete daily and weekly administrative tasks online and offline using Tamigo and One Retail.
• Support the Store Manager in maintaining adequate stock levels, availability of top-performing SKUs, testers and point-of-sale materials (PLV).
• Deliver retail targets, an exceptional consumer experience, an engaged high-performing team and team development.

Skills

Benefits

Commission scheme; access to products from over 35 L’Oréal brands through the staff shop; 30 days of holiday, inclusive of bank holidays; discounted dental insurance; mental health and financial wellbeing support resources; referral bonuses; sustainability initiatives through L’Oréal for the Future.

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.