- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe seeks an Area Retail Manager to drive retail excellence and commercial performance across assigned counters and boutiques in Bangkok, reporting to the Commercial Director. The role bridges head-office strategy and retail-floor execution through sales performance management, team coaching, department store partnerships, inventory optimisation and field visits; the position is permanent and full-time.
Role & Responsibilities
- Drive retail excellence and commercial performance across assigned counters and boutiques, bridging head-office strategy with front-line execution.
- Steer sales performance across multiple locations by setting targets and tracking daily sell-out KPIs to deliver sustainable commercial growth.
- Coach, mentor and develop Beauty Advisors and Counter Managers, cultivating elevated client experiences and high service standards.
- Partner with department store managers and retail operations to secure optimal space, ensure visual merchandising compliance and deliver high-impact launch animations.
- Analyse counter traffic, conversion rates and stock levels to optimise product availability and streamline inventory replenishment.
- Manage high-traffic retail cycles, campaign launches and regular field visits across Bangkok, resolving operational roadblocks on the retail floor.
Qualifications
- Demonstrated ability to steer sell-out performance, track commercial KPIs and drive counter productivity in selective retail or luxury environments.
- Ability to motivate, coach and develop field teams, fostering engagement and accountability among frontline Beauty Advisors.
- Strong interpersonal skills to build constructive relationships with retail partners, floor managers and cross-functional brand teams.
- Skilled in inventory planning, visual merchandising execution and managing retail animation timelines with precision.
- Professional working proficiency in English and fluency in Thai.
Skills
Workplace
This position is based in Bangkok, Bangkok, Thailand.
Explore jobs in Thailand.
Benefits
Opportunities for professional growth and to take on new challenges; responsibility from day one; an inclusive workplace; opportunities to contribute to societal and environmental causes.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Retail Manager», «Area Sales Manager», «Retail District Manager», «Multi-Store Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.