- Location
- Manchester England UK
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Area Manager leads boutique and counter teams across the North West and Northern Ireland, reporting to the Retail Director and spending approximately four days a week in the field. The role drives retail performance, luxury consumer experience, team development, operational excellence and retail-partner relationships.
Role & Responsibilities
- Lead and develop boutique and counter teams across the assigned territory to accelerate retail growth and elevate brand expression.
- Spend approximately four days a week in the field, partnering with store teams to translate commercial strategies into consumer experiences.
- Drive sell-out growth and market share across stores by setting targets, analysing retail KPIs and executing brand activation calendars.
- Champion elevated service standards measured through NPS and Mystery Shopper programmes, embedding omnichannel services, CRM and Beauty Tech tools across points of sale.
- Recruit, coach and develop Store Managers and Beauty Advisors through on-the-floor observation, structured training and career progression routines.
- Manage regional headcount, travel and event budgets.
- Build strong relationships with local retail partners to secure prime space and brand visibility.
Qualifications
- A proven track record of managing retail KPIs, driving store sell-out performance and implementing commercial growth plans.
- Demonstrated ability to coach diverse retail teams, develop future store leaders and build an engaging team culture.
- Practical understanding of luxury counter standards, clienteling and integrating digital tools into physical retail.
- Strong interpersonal and negotiation skills to collaborate with store directors, retail partners and internal commercial teams.
- Ability to manage regional field budgets, resource planning and retail compliance standards accurately.
Skills
Workplace
This position is based in Manchester, England, UK.
Explore jobs in England or in the UK.
Benefits
Opportunities for professional growth and taking on new challenges; responsibility from day one; an inclusive and supportive environment; the opportunity to contribute to brands’ societal and environmental causes.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Retail Manager», «Territory Manager», «Retail Area Lead», «Regional Store Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.