Longines Regional Sales Manager

About Longines

Founded in Saint-Imier in 1832, Longines is one of Switzerland’s most distinguished watchmaking houses, renowned for its timeless elegance, technical precision, and deep association with equestrian sport, aviation, and chronometry. As an employer within the Swatch Group, Longines offers professionals the opportunity to contribute to a heritage brand that balances tradition with contemporary international reach. The Maison values craftsmanship, reliability, service excellence, and a refined sense of detail across its watchmaking, retail, marketing, operations, and corporate functions. Employees join a culture shaped by Swiss discipline, understated luxury, and a commitment to preserving and advancing a celebrated legacy.

Role & Responsibilities

• Grow sales across the assigned territory and contribute to Longines’ commercial targets.
• Prospect for new business and identify development opportunities.
• Present collections and new products to retail clients and network partners.
• Build and maintain long-term commercial relationships with retailers.
• Manage client relationships and account follow-up across watches, accessories and after-sales service.
• Track orders, replenishment and client needs.
• Implement commercial management tools in stores.
• Participate in commercial negotiations in line with brand policy and regularly monitor territorial sales performance.
• Ensure the Longines universe and brand image are represented effectively across the retail network.
• Negotiate additional window-display space, dedicated pop-up spaces and branded shop-in-shop environments.
• Train retail sales teams on the Maison’s products, collections and values.
• Advise sales teams to help improve their commercial performance.
• Promote the e-learning programme and all digital training.
• Participate in commercial, marketing and event initiatives organised by the brand.
• Support the implementation of local communications with clients.
• Negotiate and monitor communications budgets allocated to the territory.
• Provide regular reports on territorial sales activity.
• Track performance indicators and related action plans.
• Monitor the activity schedule and report market information to management.

Qualifications

• Higher education in business or an equivalent qualification.
• Successful experience in business development, retail network activation or sales, ideally in watches, luxury, jewellery or premium products.
• Excellent interpersonal skills and negotiation ability.
• Ability to develop lasting partnerships and support a retailer network; results orientation and a performance-driven mindset.
• Autonomy, rigour and strong organisational skills.
• Strong interest in watches and luxury products.
• Proficiency with office software and commercial reporting tools.
• Professional English, required for communication with headquarters.
• Geographic mobility and availability for frequent travel.
• Valid Category B driving licence required.

Skills

Education

Higher education in business or an equivalent qualification.

Culture

Longines fosters a refined and collaborative workplace culture rooted in Swiss precision, timeless elegance, and a deep respect for watchmaking heritage. As an employer, the brand encourages craftsmanship, innovation, and excellence within an international environment where employees contribute to a legacy associated with performance, tradition, and understated sophistication.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.