Longines Marketing Coordinator
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- May 16, 2026
About Longines
Longines is a Swiss watch maison renowned for elegant design, precision and a strong heritage in timekeeping. As a member of the Swatch Group, Longines operates within a global network of watch brands and distribution channels, combining artisanal craftsmanship with multinational commercial reach.
Longines — Marketing Coordinator in Miami: coordinate brand campaigns, retail activations and agency projects for the Swiss watch maison.
Role & Responsibilities
- Coordinate and execute brand marketing campaigns across retail, digital and experiential channels in line with global brand direction.
- Liaise with external agencies and internal stakeholders to manage creative briefs, timelines and deliverables.
- Support retail activation and point-of-sale (POS) material production, ensuring brand consistency across boutiques and wholesale partners.
- Plan and assist on events, product launches and PR activities, including logistics, guest lists and on-site coordination.
- Track campaign budgets, purchase orders and supplier invoices; prepare regular status and performance reports.
- Maintain asset libraries, marketing calendars and campaign trackers to ensure timely roll-out and clear cross-functional communication.
- Analyze basic campaign metrics and compile post-campaign summaries to inform continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience.
- 2+ years of hands-on experience in marketing coordination, preferably within luxury goods, watches, fashion, or retail.
- Proven ability to manage multiple projects simultaneously with meticulous attention to detail and deadlines.
- Strong interpersonal skills with experience liaising across agencies, retail teams and cross-border colleagues.
- Excellent written and verbal communication skills; strong command of Microsoft Excel and PowerPoint.
Skills
Experience
Approximately 2–4 years of progressive marketing experience, ideally with exposure to luxury retail, brand campaigns and agency management.
Education
Bachelor’s degree in Marketing, Communications, Business or equivalent professional experience.
Workplace
The role is situated in Miami, Florida, USA.
Culture
Longines emphasizes craftsmanship, heritage and timeless elegance, operating within the internationally oriented Swatch Group. The working environment values precision, cross-functional collaboration and alignment between creative brand standards and commercial execution across retail and wholesale channels.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Longines, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Coordinator», «Marketing Project Coordinator», «Communications Coordinator», «Retail Marketing Coordinator», «Marketing Assistant — Watches», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.