Longines Marketing and Public Relations Manager

About Longines

Founded in Saint-Imier in 1832, Longines is one of Switzerland’s most distinguished watchmaking houses, renowned for its timeless elegance, technical precision, and deep association with equestrian sport, aviation, and chronometry. As an employer within the Swatch Group, Longines offers professionals the opportunity to contribute to a heritage brand that balances tradition with contemporary international reach. The Maison values craftsmanship, reliability, service excellence, and a refined sense of detail across its watchmaking, retail, marketing, operations, and corporate functions. Employees join a culture shaped by Swiss discipline, understated luxury, and a commitment to preserving and advancing a celebrated legacy.

Role & Responsibilities

• Develop integrated marketing plans and strategies with the Brand Manager, covering ATL and BTL campaigns and promotions, PR and events, merchandising, digital and retail marketing, product launches, and retail and sales promotions, in line with Brand HQ guidelines and local objectives.
• Plan, monitor and evaluate the marketing budget to ensure effective allocation and spending in accordance with the marketing plan, market development, and The Swatch Group and brand policies and procedures.
• Prepare and present monthly and quarterly reports to the Brand Manager and Brand HQ, and participate in annual budget-planning meetings.
• Plan, execute and monitor media plans in accordance with Brand HQ advertising guidelines and policies.
• Identify opportunities to maximize exposure for the brand, its products and promotional activities.
• Ensure advertisements comply with Brand HQ and local guidelines, and coordinate follow-up with the agency.
• Optimize annual SEM and programmatic advertising campaigns to increase CTR and CTA, working with the Digital Marketing Executive and designated agency.
• Develop organic and paid social media strategies and campaigns to increase brand exposure and sustain engaging local audience experiences.
• Develop engaging, creative and innovative content in line with brand guidelines for scheduled publication across digital channels, including social media, the website and email.
• Develop innovative and effective PR plans with the PR agency to maximize publicity and coverage and maintain the brand image at the desired level.
• Work with the PR agency, media, Brand HQ Marketing team and brand ambassadors or friends of the brand to deliver PR plans and results.
• Plan, implement and monitor events and activities, including exhibitions, seminars, press conferences, visits and openings, to achieve set objectives.
• Identify and leverage sponsored events.
• Develop retail marketing strategies and action plans for innovative in-store promotions and related activities.
• Plan, coordinate, execute and support retail promotions, including the Customer Experience Program, customer loyalty programs, CRM, and selected or new product launches.
• Oversee, monitor and evaluate the Customer Experience Program with the Retail team.
• Create out-of-the-box concepts and activities to increase traffic and drive customers to boutiques and points of sale.
• Build strategic relationships with shopping malls and business partners to explore collaborations such as exhibitions and private events.
• Identify joint-promotion opportunities through brand collaborations and partnerships with business partners.
• Collect and prepare market-intelligence analyses on competitors’ latest marketing activities, market trends, key activities, new media information and opportunities for monthly meetings and Brand HQ.
• Take on additional responsibilities and provide professional support to other teams or projects as required, while managing multiple tasks.

Qualifications

• Very good spoken and written command of English, Cantonese and Mandarin.
• At least 8 years of experience in marketing, retail and luxury products.
• At least 4 years of managerial experience.
• Retail marketing experience, especially in chain stores.

Skills

Experience

At least 8 years of experience in marketing, retail and luxury products, including at least 4 years of managerial experience.

Culture

Longines fosters a refined and collaborative workplace culture rooted in Swiss precision, timeless elegance, and a deep respect for watchmaking heritage. As an employer, the brand encourages craftsmanship, innovation, and excellence within an international environment where employees contribute to a legacy associated with performance, tradition, and understated sophistication.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.