Longines Customer Experience Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fine Watches & Horology
- Posted
- Sep 23, 2026
About Longines
Founded in Saint-Imier in 1832, Longines is one of Switzerland’s most distinguished watchmaking houses, renowned for its timeless elegance, technical precision, and deep association with equestrian sport, aviation, and chronometry. As an employer within the Swatch Group, Longines offers professionals the opportunity to contribute to a heritage brand that balances tradition with contemporary international reach. The Maison values craftsmanship, reliability, service excellence, and a refined sense of detail across its watchmaking, retail, marketing, operations, and corporate functions. Employees join a culture shaped by Swiss discipline, understated luxury, and a commitment to preserving and advancing a celebrated legacy.
Longines Customer Experience Specialist, Richmond Victoria. Drive retail and CRM initiatives across boutiques and digital channels.
Role & Responsibilities
- Drive customer experience and clientelling initiatives across boutiques and digital channels
- Manage CRM activities including segmentation, customer journeys and email marketing campaigns
- Analyse customer insights and feedback to improve engagement and retention
- Partner with retail teams to embed clientelling practices and customer data capture
- Develop and execute boutique marketing initiatives, activations and brand events
- Support in-store events through CRM and digital activation
- Identify opportunities to enhance the online and in-store customer journey
- Collaborate with E-Commerce teams to connect digital and physical retail experiences
- Monitor customer feedback and recommend customer experience improvements
- Provide customer, campaign and retail insights to Brand and Retail leadership
- Manage relevant budgets in line with agreed plans and policies
- Support local customer experience initiatives in coordination with Longines headquarters and Marketing
Qualifications
- 3+ years' experience in CRM, retail marketing, digital or customer experience
- Tertiary qualification in Marketing, Business or a related discipline
- Strong understanding of customer journeys, clientelling and CRM principles
- Proficiency with CRM platforms and Google Analytics
- Exceptional analytical, communication and stakeholder management skills
- Demonstrated ability to manage multiple projects and priorities
- Genuine passion for customer experience and luxury watchmaking brands
- Willingness to travel to Sydney, Brisbane and Perth as required
Skills
Experience
3+ years in CRM, retail marketing, digital or customer experience roles, with demonstrated ability to bridge multiple functions and drive customer-centric initiatives in a retail or luxury environment.
Education
Tertiary qualification in Marketing, Business, or a related discipline.
Workplace
The successful candidate will be located in Richmond, Victoria, Australia, with easy access to Melbourne.
Culture
Longines fosters a refined and collaborative workplace culture rooted in Swiss precision, timeless elegance, and a deep respect for watchmaking heritage. As an employer, the brand encourages craftsmanship, innovation, and excellence within an international environment where employees contribute to a legacy associated with performance, tradition, and understated sophistication.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Longines, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Experience Manager», «CRM and Retail Marketing Specialist», «Client Experience Coordinator», «Brand Experience Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.