Longines Boutique Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Sep 22, 2026
About Longines
Founded in Saint-Imier in 1832, Longines is one of Switzerland’s most distinguished watchmaking houses, renowned for its timeless elegance, technical precision, and deep association with equestrian sport, aviation, and chronometry. As an employer within the Swatch Group, Longines offers professionals the opportunity to contribute to a heritage brand that balances tradition with contemporary international reach. The Maison values craftsmanship, reliability, service excellence, and a refined sense of detail across its watchmaking, retail, marketing, operations, and corporate functions. Employees join a culture shaped by Swiss discipline, understated luxury, and a commitment to preserving and advancing a celebrated legacy.
Longines Boutique Manager in Macau – lead luxury retail operations, drive sales, and manage high-performing teams for the iconic Swiss watchmaker.
Role & Responsibilities
- Achieve sales targets in both quantity and revenue across all product categories
- Analyze routine business reports and monitor market trends to inform strategic decisions
- Develop and execute sales development action plans tailored to diverse customer segments and product lines
- Build and maintain high-performing retail teams with strong morale and engagement
- Identify staff training requirements, coordinate professional development, and conduct category-specific training programs
- Manage store expenses and implement cost controls to achieve profitability objectives
- Direct visual merchandising execution to ensure adherence to brand guidelines for all window and in-store displays
- Conduct monthly business review meetings with direct reports and communicate company initiatives to staff
- Promote brand awareness and drive customer loyalty through the execution of planned marketing programs
Qualifications
- Minimum 9 years of retail business experience
- Minimum 3 years in a managerial position
- Demonstrated excellence in people management and staff coaching
- Proven experience with CRM initiatives for VIP customer recruitment and retention
- Critical thinking and strong decision-making capabilities
- Competency in objection handling and customer conflict resolution
- Business acumen with strong analytical skills
- Proficiency in Microsoft Office (Word and Excel)
Skills
Experience
Minimum 9 years of retail business experience, with at least 3 years in a managerial or supervisory capacity. Background in luxury retail, high-end watches, or premium brands is advantageous. Demonstrated success in leading teams, driving sales growth, and executing marketing initiatives in a multi-cultural retail environment.
Education
Secondary education or equivalent; tertiary education in business management, retail operations, or related discipline preferred.
Workplace
This position is based in Macau, Macau, China.
Culture
Longines fosters a refined and collaborative workplace culture rooted in Swiss precision, timeless elegance, and a deep respect for watchmaking heritage. As an employer, the brand encourages craftsmanship, innovation, and excellence within an international environment where employees contribute to a legacy associated with performance, tradition, and understated sophistication.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Longines, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Manager», «Retail Store Manager», «Boutique Operations Manager», «Sales Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.