Longines Assistant Manager - Retail Marketing
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Aug 24, 2026
About Longines
Founded in Saint-Imier in 1832, Longines is one of Switzerland’s most distinguished watchmaking houses, renowned for its timeless elegance, technical precision, and deep association with equestrian sport, aviation, and chronometry. As an employer within the Swatch Group, Longines offers professionals the opportunity to contribute to a heritage brand that balances tradition with contemporary international reach. The Maison values craftsmanship, reliability, service excellence, and a refined sense of detail across its watchmaking, retail, marketing, operations, and corporate functions. Employees join a culture shaped by Swiss discipline, understated luxury, and a commitment to preserving and advancing a celebrated legacy.
Longines Assistant Manager - Retail Marketing role in Hong Kong. Drive in-boutique activations, CRM strategy, and VIP events.
Role & Responsibilities
- Formulate and execute retail marketing strategy in alignment with brand objectives and local market direction
- Oversee in-boutique activations and promotional campaigns to drive customer engagement
- Develop and manage CRM initiatives to enhance customer loyalty and lifetime value
- Plan and coordinate VIP and VIC (Very Important Customer) events
- Monitor marketing budget allocation and ensure cost-effective execution of all marketing initiatives
- Evaluate marketing campaign performance and provide insights for continuous improvement
Qualifications
- Demonstrated experience in retail marketing or luxury brand marketing
- Proficiency in CRM systems and customer engagement strategies
- Strong project management and event coordination capabilities
- Understanding of luxury retail operations and high-net-worth customer dynamics
Skills
Experience
3-5 years of experience in retail marketing, luxury brand marketing, or related customer engagement roles within the retail or hospitality sectors.
Education
Bachelor's degree in Marketing, Business Administration, or related discipline; or equivalent professional experience in marketing roles.
Workplace
This position is based in Hong Kong, Hong Kong, China.
Culture
Longines fosters a refined and collaborative workplace culture rooted in Swiss precision, timeless elegance, and a deep respect for watchmaking heritage. As an employer, the brand encourages craftsmanship, innovation, and excellence within an international environment where employees contribute to a legacy associated with performance, tradition, and understated sophistication.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Longines, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Coordinator», «Marketing Manager - Retail Operations», «Retail Activation Manager», «In-Boutique Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.