- Location
- Avignon Provence-Alpes-Côte d'Azur France
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 1, 2026
About Longchamp
Longchamp is a family-owned French leather goods house. Jean Cassegrain founded it in Paris in 1948, making leather-covered pipes before the house turned to luggage and handbags. Its collections also include shoes and ready-to-wear.
Longchamp is recruiting a Store Director for its Avignon boutique on a permanent, full-time basis. The role leads commercial performance, client experience, store operations and team development, while overseeing administrative and stock activities.
Role & Responsibilities
- Lead and develop the store team in collaboration with Business Partners, building capabilities to enhance the client experience.
- Translate the brand’s strategic vision and the boutique’s commercial ambitions into individual objectives, clear priorities and ambitious KPIs.
- Ensure compliance with procedures and oversee the boutique’s departments.
- Deploy clienteling tools with attention to detail, high standards and agility.
- Represent Longchamp’s image and values at internal and external events.
- Uphold an excellent in-store client experience and ensure house procedures are applied.
- Work with the team to achieve sales objectives and the indicators set by management, including revenue, client loyalty, UPT, AUR, ATV, sell-through and service.
- Propose and implement corrective action plans to develop commercial performance, covering merchandising, stock, CRM and team motivation.
- Develop a clienteling strategy to build a quality client portfolio and identify high-potential clients.
- Deliver a distinctive, high-quality client experience and service.
- Present the commercial space in line with merchandising concepts and guidelines.
- Organize, structure and allocate work across the point of sale.
- Lead team meetings and ensure internal and external messages are understood at the point of sale.
- Monitor and analyse commercial results and indicators, and prepare a constructive weekly activity report for management.
- Propose actions relating to revenue, staffing, mystery visits and competitive intelligence.
- Oversee optimal staff schedules, adapting working time to daily and seasonal fluctuations in activity and team absences.
- Participate in team recruitment with headquarters and provide input on new employees’ performance.
- Manage and unite the team, ensuring members understand KPIs to improve commercial performance and results.
- Ensure the team is aligned on KPIs and the boutique’s priorities.
- Train and coach the team and support new employees’ integration.
- Set objectives and communicate results to the team.
- Identify each employee’s potential and development areas, and prepare annual and quarterly reviews, career progression and professional development plans.
- Control and supervise boutique opening and closing procedures and cash movements.
- Oversee stock operations, including deliveries, replenishment, and annual and rolling inventories.
- Support administrative tasks, including after-sales service, reporting and replenishment.
- Coordinate general services, including maintenance, upkeep and repairs of the point of sale, and ordering supplies.
Qualifications
- Significant experience managing a team.
- Successful experience managing a sales team within a fashion retailer.
- Proficiency in Microsoft Office, comfort with social media, and fluent English.
- Sensitivity to visual merchandising.
Skills
Experience
Significant team-management experience, including successful sales-team management in a fashion retailer.
Workplace
The successful candidate will be located in Avignon, Provence-Alpes-Côte d'Azur, France.
Explore jobs in Provence-Alpes-Côte d'Azur or in France.
Benefits
Health insurance; €10.50 meal vouchers, with €6.04 funded by the employer; access to a private-sales catalogue; recognition for the quality of retail training; monthly and annual bonuses; profit-sharing and incentive payments; sustainable mobility allowance for bicycle use; an inclusive and dynamic workplace; commitment to quality, innovation, craftsmanship, durable and repairable products, and environmentally responsible practices.
Culture
Leatherworkers learn their trade in the house’s workshops. At Segré, craftspeople also repair bags, while in boutiques and department-store concessions sales advisers help clients choose among materials, sizes and finishes.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Longchamp, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Director», «Retail Store Director», «Store Leader», «Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.