Longchamp Digital Performance Marketing Intern

About Longchamp

Longchamp is a family-owned French leather goods house. Jean Cassegrain founded it in Paris in 1948, making leather-covered pipes before the house turned to luggage and handbags. Its collections also include shoes and ready-to-wear.

Role & Responsibilities

• Draft and distribute creative briefs for SEA, CAPI and affiliate campaigns.
• Distribute campaign assets to local markets.
• Maintain the consolidated tracker of planned campaigns.
• Confirm campaign launches with markets and agencies.
• Check campaign screenshots and delivery evidence.
• Verify and consolidate campaign reports.
• Prepare final campaign reviews and performance analyses, drawing on and cross-referencing Excel databases, Piano Analytics and Power BI dashboards to produce actionable insights.
• Compile and present Brand Lift Study (BLS) results, preparing summaries of key findings.
• Act as the daily point of contact for international markets on managing their performance campaigns.
• Share best practices and insights from analyses.
• Support markets in adopting media tools and processes.
• Contribute to the continuous-improvement plan and track progress on SEA, CAPI and affiliate roadmaps.
• Manage projects relating to transformation initiatives within the paid media team.
• Provide occasional support to the media coordination team during peak activity.
• Create and format PowerPoint presentations for Longchamp subsidiaries and management.

Qualifications

• Master’s-level education (Bac+5) in Marketing or Strategy, or a degree from a business school, engineering school or university.
• A specialization or initial experience in digital marketing is an asset.
• Seeking a final-year internship or gap-year placement.
• Advanced Excel proficiency, including pivot tables, lookups, data formatting and formulas.
• Ability to read, cross-reference and interpret datasets, platform exports and Power BI dashboards.
• Advanced PowerPoint proficiency and ability to create clear, impactful presentations.
• Knowledge of media platforms such as Google Ads, Meta Ads, Google Analytics/GA4, affiliate platforms, Lengow and tracking tools such as CAPI is an asset.
• Fluent French and English, written and spoken, with excellent English grammar; presentations are delivered entirely in English to a high standard.
• Strong analytical and synthesis skills, gained through studies and ideally an initial experience in a strategy consulting or research firm.
• Rigor and attention to detail in maintaining reliable data, trackers and reports.
• Ability to turn figures into actionable insights.
• Organization and prioritization skills in a multi-market, multi-project environment.
• Interpersonal skills and a service mindset when supporting and advising contacts from varied cultures.
• Curiosity, proactivity and ability to make recommendations, particularly on continuous-improvement topics.
• Autonomy, with sound judgment about when to involve the team.
• Sensitivity to the luxury sector; prior experience in the industry is not required.

Skills

Education

Bac+5 / Master’s-level education in Marketing or Strategy, or a degree from a business school, engineering school or university. A final-year internship or gap-year placement.

Culture

Leatherworkers learn their trade in the house’s workshops. At Segré, craftspeople also repair bags, while in boutiques and department-store concessions sales advisers help clients choose among materials, sizes and finishes.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.