- Location
- Paris Île-de-France France
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 1, 2026
About Longchamp
Longchamp is a family-owned French leather goods house. Jean Cassegrain founded it in Paris in 1948, making leather-covered pipes before the house turned to luggage and handbags. Its collections also include shoes and ready-to-wear.
Longchamp is hiring a Digital Analytics and CRO Manager to lead performance measurement, data governance, customer journey analysis and conversion optimization across its global e-commerce platforms. The role partners with Product, UX/UI, CRM, Acquisition and E-merchandising teams, builds performance reporting, and presents actionable recommendations.
Role & Responsibilities
- Manage digital performance measurement tools, including Piano Analytics, Contentsquare and Google Tag Manager.
- Ensure data quality, reliability and compliance, including GDPR and consent requirements.
- Define and evolve the tagging plan in collaboration with technical teams.
- Analyze user journeys, conversion funnels and onsite behavior.
- Identify friction points and optimization opportunities.
- Segment audiences and analyze performance by customer type, market and traffic source.
- Analyze e-merchandising, search and product catalogue performance.
- Define and manage the conversion-rate optimization roadmap.
- Design, prioritize and analyze A/B tests and experiments.
- Collaborate with UX/UI and Product teams to continuously improve the digital experience.
- Measure the business impact of implemented optimizations.
- Build and maintain performance dashboards using Power BI or an equivalent tool.
- Produce clear, actionable analyses for E-commerce leadership and markets.
- Present insights and strategic recommendations to stakeholders.
Qualifications
- Master’s degree (Bac+5) in Data, Digital, E-commerce, Statistics or an equivalent field.
- 4–6 years of experience in Web Analytics, CRO or Digital Performance, ideally in an international e-commerce or retail environment.
- Proficiency with analytics tools, including Piano Analytics and Contentsquare; tag management tools such as Google Tag Manager (GTM); and data visualization tools such as Power BI or an equivalent.
- Strong understanding of digital customer journeys and conversion challenges.
- Analytical mindset, rigor, business acumen and strong ability to turn data into actionable recommendations.
- Fluent English is essential.
Skills
Experience
4–6 years in Web Analytics, CRO or Digital Performance, ideally in an international e-commerce or retail environment.
Education
Bac+5 (Master’s degree) in Data, Digital, E-commerce, Statistics or an equivalent field.
Workplace
This position is based in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
Leatherworkers learn their trade in the house’s workshops. At Segré, craftspeople also repair bags, while in boutiques and department-store concessions sales advisers help clients choose among materials, sizes and finishes.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Longchamp, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Analytics Manager», «Conversion Rate Optimization Manager», «Digital Performance Manager», «E-commerce Analytics Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.