Loewe Wholesale & License Marketing Manager

About Loewe

Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.

Role & Responsibilities

• Lead the development and execution of wholesale marketing campaigns, activations, and client experiences across LOEWE's worldwide wholesale partners
• Translate seasonal campaigns and product launches into impactful and locally relevant activations tailored to each partner and market
• Ensure all marketing initiatives are aligned with LOEWE's brand positioning, tone of voice, visual identity, and commercial objectives
• Define strategic campaign plans and manage marketing budgets to maximise impact and efficiency across wholesale activities
• Collaborate closely with regional and commercial teams to align on priorities, timelines, and performance objectives
• Drive a consistent and elevated brand presence across all wholesale touchpoints globally
• Partner with LOEWE's license partners to guide and oversee the execution of marketing and communication plans across licensed categories
• Ensure all licensed marketing activities fully respect brand guidelines, creative direction, and positioning standards
• Act as a central coordination point between internal stakeholders and external partners to ensure seamless collaboration and consistency
• Work closely with Marketing, PR, Commercial, Merchandising, Logistics, and Finance teams, while maintaining regular alignment with regional marcomms teams worldwide

Qualifications

• Minimum 9–10 years of relevant experience within fashion or luxury environments
• Strong background in trade marketing, retail marketing, CRM, and project management; experience in PR also valued
• Previous experience operating at Trade Marketing Manager level or in a similar role
• Proven experience delivering large-scale brand campaigns, activations, and events
• Excellent communication and stakeholder management skills, with confidence presenting to senior leadership and COMEX-level audiences
• Strong leadership capabilities with experience managing and developing teams
• University degree required; MBA or equivalent is a plus

Skills

Experience

Minimum 9–10 years of relevant experience within fashion or luxury environments. Previous experience operating at Trade Marketing Manager level or in a similar role, with a proven track record of delivering large-scale brand campaigns, activations, and events. Strong background in trade marketing, retail marketing, CRM, and project management; experience in PR is also valued.

Education

University degree required; MBA or equivalent is a plus.

Workplace

Culture

Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.