Loewe Wholesale & License Marketing Manager

About Loewe

LOEWE is a Spanish luxury house renowned for its expertise in leather goods and craft-led design, operating within the LVMH group. The maison combines a deep artisanal heritage with a contemporary approach to fashion and culture, supporting contemporary art, craft and cultural initiatives worldwide. LOEWE positions itself as a creative, design-led employer that values craftsmanship, cultural programming and clear brand expression.

Role & Responsibilities

• Lead the development and execution of wholesale marketing campaigns, activations and client experiences across LOEWE’s global wholesale partners.
• Translate seasonal campaigns and product launches into locally relevant activations tailored to each partner and market.
• Ensure all wholesale marketing initiatives adhere to LOEWE’s brand positioning, tone of voice, visual identity and commercial objectives.
• Define strategic campaign plans and manage marketing budgets to maximise impact and efficiency across wholesale activities.
• Collaborate closely with regional, commercial, merchandising, logistics and finance teams to align priorities, timelines and KPIs.
• Drive a consistent and elevated brand presence across all wholesale touchpoints worldwide.
• Partner with licensees to guide and oversee the execution of marketing and communication plans across licensed categories.
• Act as the central coordination point between internal stakeholders and external partners to ensure seamless collaboration and consistency.
• Maintain regular alignment with regional marcomms teams and present campaign results to senior leadership.

Qualifications

• Minimum 10 years of relevant experience in fashion or luxury, with previous responsibility at Trade Marketing Manager level or equivalent.
• University degree required; MBA or equivalent is a strong advantage.
• Proven track record delivering large-scale brand campaigns, activations and events across wholesale or retail partners.
• Excellent stakeholder management and presentation skills, comfortable engaging senior leadership and COMEX-level audiences.
• Demonstrated leadership and team-development experience.
• Strong commercial acumen with experience managing marketing budgets and measuring campaign ROI.
• Fluency in English required; Spanish and/or French highly advantageous.

Skills

Experience

Minimum 10 years of progressive experience in fashion or luxury environments, including trade/retail marketing and proven delivery of wholesale campaigns and partner activations. Prior experience operating at Trade Marketing Manager level or similar is required.

Education

University degree required; MBA or equivalent is a plus.

Workplace

Culture

LOEWE fosters a craft-driven, culturally engaged workplace where creativity and artisanal excellence are central. The maison values diversity and inclusion, encouraging collaborative working across disciplines in a fast-moving, globally connected environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.