Loewe Senior Area Manager, North Asia
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Posted
- Aug 18, 2026
About Loewe
Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.
Loewe seeks Senior Area Manager for North Asia in Shanghai to lead fragrance and cosmetics business strategy, reporting to Asia MD.
Role & Responsibilities
- Own Loewe North Asia commercial strategy and three-year plan to deliver profitable growth
- Manage P&L and annual budget to optimize profitability and financial performance
- Develop and align annual sales plans with distributors and DFOs that meet Loewe's financial objectives
- Establish effective business plans and set relevant sales targets for distributors and direct-to-consumer operations
- Manage pricing strategically to uphold brand integrity and positioning
- Identify and negotiate new business opportunities and distribution channels in both local and travel retail sectors
- Produce monthly sales reports and forecasts; track and communicate performance metrics
- Build and maintain strategic partnerships with Loewe fashion to drive synergistic growth
- Optimize productivity of existing retail counters through volume growth and enhanced brand positioning
- Cultivate and maintain effective relationships with key stakeholders (duty-free operators, distributors, agents, wholesalers, department stores, chain retailers)
- Monitor competitive activities and market dynamics; recommend and implement strategic responses
- Oversee sales agreements, payment terms, and trade conditions; implement corrective actions as needed
- Lead the new store opening process to ensure compliance with brand standards
- Maintain ongoing strategic communication with the Asia Managing Director
Qualifications
- Master's degree in commercial management, marketing management, or related field
- Minimum 6 years of professional experience in a sales role
- Proven background in the cosmetics and/or luxury goods sector
- Fluency in English and Mandarin Chinese
- Strong analytical and financial acumen
- Demonstrated strategic vision and entrepreneurial mindset
- Expert knowledge of market dynamics and competitive landscape
- Proven ability to lead cross-functional teams and manage complex stakeholder relationships
Skills
Experience
At least 6 years in a sales position, ideally within the cosmetics and/or luxury environment. Demonstrated success leading regional or multi-market commercial operations with responsibility for growth, profitability, and stakeholder management in competitive markets.
Education
Master's degree in commercial management, marketing management, business administration, or related discipline.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Loewe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Director, North Asia», «Area Business Director», «North Asia Sales Director», «Commercial Manager, North Asia», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.