Loewe Retail Marketing Manager

About Loewe

Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.

Perfumes Loewe seeks a Retail Marketing Manager in Shanghai to lead retail marketing strategy, omnichannel campaigns, in-store activation, budget and ROI management, stakeholder partnerships, and team development. The role requires 5–7 years of relevant retail marketing experience and fluent spoken and written English; it is full-time and office-based.

Role & Responsibilities

• Develop annual retail marketing strategies, campaign calendars, and seasonal promotion roadmaps aligned with brand objectives and financial targets.
• Analyze market trends, consumer behavior, competitors’ retail activities, and consumption habits to optimize retail marketing tactics.
• Translate global brand guidelines into localized, executable retail marketing plans.
• Lead the design, launch, and execution of retail marketing activities, annual gifting mechanics and offers, KCP activities, store-opening events, and offline consumer activations.
• Oversee in-store marketing standards, including POS materials, in-store visual merchandising, and promotional setups, to maintain a unified brand image across retail touchpoints.
• Localize brand-moment campaign templates for regional market needs, ensuring high-quality execution and local relevance.
• Align retail marketing with sales KPIs, including store traffic, conversion rate, average basket value, and monthly and annual retail revenue targets.
• Manage the retail marketing budget, allocate resources across campaigns and regions, and control cost efficiency.
• Track campaign performance after launch; analyze sales lift and marketing ROI; and deliver regular data reports, insight summaries, and optimization recommendations.
• Serve as the key liaison between HQ marketing, sales teams, the retail team, BPC, and external agencies and vendors.
• Coordinate internal resources for production, material delivery, event execution, and post-activity reviews.
• Build and maintain stable partnerships with department stores and shopping malls.
• Ensure compliance with brand expression guidelines and internal processes across all DTC networks.
• Lead, coach, and develop the retail marketing team; allocate daily work; and improve team capabilities and project-delivery efficiency.
• Explore innovative retail marketing methods and offline experience improvements to strengthen customer loyalty and brand competitiveness.

Qualifications

• Bachelor’s degree in marketing, business administration, brand management, or a related discipline; a master’s degree is preferred.
• 5–7 years of retail marketing experience in FMCG, fashion, beauty, lifestyle, or consumer retail; cross-region campaign management experience is preferred.
• Proven experience in end-to-end retail campaign planning, in-store activation, budget management, and ROI analysis.
• Solid understanding of offline retail operations, the in-store consumer journey, and regional market differences.
• Familiarity with POS material management and retail brand execution.
• Strong data-analysis capability, with the ability to guide marketing decisions using sales and consumer data.
• Excellent cross-team communication, resource coordination, and project-management skills.
• Results-oriented and highly responsible, with the ability to manage multiple projects under tight deadlines.
• Sensitivity to market trends and consumer preferences, with strong retail business acumen.
• Good logical thinking, problem-solving, and hands-on execution abilities.
• Fluent spoken and written English.

Skills

Experience

5–7 years of retail marketing experience in FMCG, fashion, beauty, lifestyle, or consumer retail; cross-region campaign management experience is preferred.

Education

Bachelor’s degree in marketing, business administration, brand management, or a related discipline; a master’s degree is preferred.

Workplace

Culture

Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.