Loewe Retail Marketing Executive
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Oct 8, 2026
About Loewe
Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.
Perfumes Loewe is seeking a Retail Marketing Executive to support offline and retail-channel marketing, including campaign execution, in-store implementation, POSM management, data reporting and vendor coordination. The role is full-time and based on-site in Shanghai.
Role & Responsibilities
- Support the Retail Marketing Manager in executing brand-moment and seasonal campaigns, new product launches, store promotions, mall events and offline pop-ups.
- Manage campaign timelines from preparation through on-site execution checks and post-activity follow-up.
- Ensure retail marketing activities comply with brand guidelines, visual standards and SOP requirements.
- Manage POSM (Code 3) inventory.
- Distribute and track retail POSM, display materials and promotional kits, and manage their stock.
- Coordinate campaign setup with retail teams and area managers.
- Conduct regular store spot checks, document compliance issues and follow up on corrective actions.
- Collect daily, weekly and monthly retail marketing data, including store traffic, promotional sales performance, campaign participation and material usage.
- Compile regular retail marketing reports, campaign recaps and performance summaries for the Retail Marketing Manager.
- Organize and archive retail marketing documents, campaign assets, vendor files and brand-standard materials.
- Coordinate daily with sales, retail, visual merchandising and logistics teams, as well as external suppliers.
- Follow up on the production, delivery and installation of marketing materials to prevent delays to store promotions.
- Communicate and align basic execution requirements with malls and vendors.
- Support annual retail marketing calendar organization, budget applications, expense settlement and activity filing.
- Collect information on competitors’ offline promotions and local retail market trends, and provide basic insights.
- Handle ad hoc retail marketing tasks assigned by the Marketing Department Head.
Qualifications
- Bachelor’s degree in marketing, business, advertising or a related field.
- 1–3 years of relevant marketing, brand execution or FMCG marketing operations experience; outstanding fresh graduates are also considered.
- Familiarity with offline campaign execution, POSM management and retail store operations.
- Basic data organization and reporting skills, including Excel pivot tables, charts and data summaries.
- Ability to understand brand visual guidelines and implement them consistently.
- Fluent spoken and written English.
- Strong execution skills, attention to detail and care in completing work.
- Good communication and coordination skills for managing multiple stakeholders.
- Ability to work to tight timelines and support fast-paced retail promotion cycles.
- Proactive problem-solving and resilience under multitasking pressure.
Skills
Experience
1–3 years of relevant marketing, brand execution or FMCG marketing operations experience; outstanding fresh graduates are also considered.
Education
Bachelor’s degree in marketing, business, advertising or a related field.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Loewe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Coordinator», «Marketing Campaign Executive», «Trade Marketing Executive», «Retail Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.