Loewe Marketing Manager, Loewe Perfumes
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Executive & General Management
- Posted
- Jul 7, 2026
About Loewe
Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.
Loewe Perfumes seeks experienced Marketing Manager in Tokyo to lead luxury fragrance strategy, brand building, and market growth in Japan.
Role & Responsibilities
- Lead comprehensive 360° marketing strategies encompassing digital, retail, and public relations initiatives to drive brand awareness, customer acquisition, and sales growth while adapting global brand guidelines to local market opportunities
- Conduct in-depth market research to understand consumer behavior, preferences, and competitive landscape; provide strategic insights and monthly reports to General Management and headquarters teams
- Develop and execute integrated marketing initiatives including advertising campaigns, product launches, promotions, events, and PR activities to build brand desirability and loyalty
- Collaborate closely with global marketing headquarters to anticipate, adapt, and implement marketing campaigns and product launches that resonate authentically with the local Japanese audience
- Establish and monitor key performance indicators for marketing effectiveness, brand desirability, campaign performance, innovation success, and commercial contribution; lead corrective actions when results deviate from strategic objectives
- Build and develop marketing team talent through mentorship, guidance, and performance evaluations to ensure the delivery of strategic objectives and operational excellence
- Create targeted marketing activation plans with retail partners to increase market share; collaborate actively with Sales and Training teams to achieve commercial targets
- Manage marketing budget allocation strategically, including pricing strategy, brand profitability analysis, promotion ratios, and P&L performance in accordance with local marketing plans and global guidelines
Qualifications
- Bachelor's degree in Business Administration; Master's degree in Marketing or Brand Luxury Management
- Minimum 10 years of professional experience in marketing and brand management
- Minimum 5 years in a senior marketing leadership role
- Significant experience in the luxury beauty and fragrance market
- Proven expertise in PR and media marketing functions
- Strong strategic thinking with the ability to propose innovative solutions
Skills
Experience
Minimum 10 years of professional experience in marketing and brand management, with at least 5 years in a senior marketing leadership role. Significant experience required in the luxury beauty and fragrance market, with demonstrated expertise in PR and media marketing functions.
Education
Bachelor's degree in Business Administration; Master's degree in Marketing or Brand Luxury Management preferred.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Loewe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Director», «Luxury Fragrance Marketing Lead», «Perfume Marketing Strategist», «Beauty Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.