Loewe Marketing and Communications Manager

About Loewe

Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.

Loewe is seeking a Marketing and Communications Manager to lead integrated regional marketing, communications, PR, events, partnerships, and VIP engagement across the Middle East. The role oversees agencies, budgets, stakeholder relationships, and cross-functional initiatives, reporting to the regional General Manager and functionally to the EMEA Marketing and Communications Director and Head of Global PR. Permanent, full-time, on-site position.

Role & Responsibilities

• Develop and execute the annual regional marketing and communications strategy, aligned with global brand objectives and local business priorities.
• Drive brand awareness, customer engagement, and commercial performance through integrated marketing initiatives.
• Implement seasonal marketing plans, campaign calendars, and product launch strategies, including localized campaigns such as Ramadan campaigns.
• Ensure consistent brand positioning, messaging, and visual identity across channels and activations.
• Identify market opportunities, consumer trends, and competitive insights to inform strategic decisions.
• Manage the media agency, Publicis.
• Partner with Retail, E-commerce, and Commercial teams to drive traffic, client acquisition, customer retention, and sales performance.
• Align marketing investments with business growth objectives and measurable commercial outcomes.
• Represent regional market needs, business priorities, and growth opportunities in global planning discussions.
• Develop and execute the annual regional PR strategy to maximize brand visibility and elevate brand storytelling across channels.
• Manage the PR and communications agency, Faux, along with external vendors and partners.
• Coordinate press coverage, interviews, media requests, and editorial opportunities across print, digital, and social platforms.
• Manage media relations and maintain relationships with fashion editors, journalists, stylists, influencers, and key industry partners.
• Collaborate with creative, marketing, social media, and retail teams on consistent and impactful brand storytelling.
• Serve as the lead communications contact for VIPs and high-profile stakeholders.
• Develop and execute a calendar of brand events, product launches, store openings, client activations, press previews, and experiential marketing initiatives.
• Manage end-to-end event planning and execution, including concept development, budgeting, logistics, production, guest management, and post-event reporting.
• Oversee guest lists, VIP attendance, influencer participation, and stakeholder engagement for events.
• Coordinate with internal and external partners to deliver brand experiences aligned with brand standards.
• Identify and cultivate strategic partnerships that enhance brand visibility and consumer engagement.
• Develop and execute influencer and KOL engagement strategies aligned with campaign objectives.
• Manage the regional marketing, PR, and events budget, allocating resources efficiently and maximizing return on investment.
• Oversee project timelines, campaign execution, and agency performance.
• Track, analyze, and report on KPIs, including media coverage, brand reach, engagement, event performance, partnership impact, and campaign ROI.
• Liaise between regional teams, global headquarters, agencies, partners, and retail teams.
• Build relationships with media, industry partners, influencers, VIP clients, and external stakeholders.

Experience

Minimum 5 years

Workplace

Culture

Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.