Loewe Global Social Media Specialist

About Loewe

Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.

Role & Responsibilities

• Manage the day-to-day execution of LOEWE Perfumes’ global organic social channels, maintaining consistent messaging, visual identity, tone of voice and content quality.
• Own the global editorial calendar, aligning brand priorities, launches, campaigns, cultural moments and key marketing initiatives.
• Oversee end-to-end content planning, including identifying needs, drafting creative briefs, coordinating asset delivery with internal stakeholders, scheduling, publishing and tracking performance.
• Adapt global campaign storytelling for specific platforms to maximize relevance and engagement.
• Develop the brand’s organic presence through new formats, creative approaches and platform developments.
• Monitor audience conversations, emerging trends and community sentiment, identifying opportunities for meaningful engagement and stronger brand affinity.
• Gather community insights to inform content planning and creative recommendations.
• Identify emerging trends, cultural conversations, formats and content opportunities relevant to LOEWE Perfumes.
• Develop original, innovative, social-first ideas that translate the brand universe into engaging, platform-specific storytelling, including content beyond global campaign assets.
• Create creative, actionable briefs for Creative and Content teams covering objectives, key messages, storytelling, formats and platform requirements.
• Partner with Creative and Content teams during development to optimize creative execution for each platform.
• Bring a social media perspective to brainstorming, campaign planning and content reviews; evolve the content approach through creativity, cultural awareness and performance insights.
• Serve as a key contact between headquarters and regional teams, aligning organic social media planning, content and guidelines.
• Coordinate global calendars and content deployment across markets, including Asian channels such as WeChat, RED, Weibo, Douyin, LINE and KakaoTalk.
• Support reviews of regional calendars, creative proposals and local adaptations, ensuring alignment with global strategy and approval processes.
• Facilitate headquarters–regional communication and content sharing for efficient workflows and timely execution.
• Monitor international social media developments, particularly in Asia, to identify trends, best practices and brand opportunities.
• Contribute to global social media guidelines and content frameworks.
• Analyze organic performance across global platforms, including reach, engagement, audience growth, video views and content effectiveness.
• Produce regular reports with actionable insights to improve content and channel performance.
• Benchmark competitors and track developments across luxury, beauty and digital culture, translating findings and performance insights into creative recommendations and content opportunities.
• Partner with Paid Media to identify organic content amplification opportunities and align paid and organic initiatives.
• Support testing of new formats, creative approaches and platform features.

Qualifications

• Proven experience managing organic social media channels for international or global brands, including content planning, editorial calendar management and publishing.
• Strong knowledge and hands-on experience with Instagram and TikTok, including platform-specific content formats, best practices and audience behavior.
• Previous experience or demonstrated working knowledge of Asian social media platforms, particularly WeChat, Xiaohongshu (RED), Weibo, Douyin, LINE and/or KakaoTalk.
• Experience coordinating content calendars, campaigns and social media activities across multiple markets or regional teams.
• Strong ability to identify social media trends and translate them into relevant content concepts, creative directions and actionable briefs.
• Proven experience collaborating with Creative and Content teams on content ideation, briefing, development and execution.
• Strong understanding of social-first storytelling, short-form video formats and platform-specific creative best practices.
• Ability to assess creative content from both a brand-positioning and social media performance perspective.
• Experience with social media management, scheduling, listening and analytics tools.
• Strong understanding of organic social media KPIs and performance reporting.
• Awareness of digital culture, emerging social media trends and luxury industry best practices.
• Strong creative instinct and refined aesthetic sensibility, with a deep understanding of luxury brand codes.
• Ability to translate social media insights into relevant creative opportunities.
• Excellent organizational and project management skills, with the ability to manage multiple content streams, deadlines and stakeholders.
• Proactive, solution-oriented approach and comfort taking ownership of projects.
• Strong interpersonal and communication skills, particularly in multicultural and international environments.
• Ability to balance creative thinking with operational excellence and attention to detail.
• Curiosity, cultural awareness and passion for social media, luxury, beauty and digital storytelling.
• Adaptability and comfort working in a fast-paced, collaborative environment.
• Analytical mindset and ability to translate insights into actionable recommendations.
• Approachable, inclusive and collaborative manner.
• Bachelor’s degree in marketing, communication, digital media or a similar field.
• Demonstrated experience managing editorial calendars and coordinating social media content across multiple markets.
• Previous experience developing content concepts and creative briefs in collaboration with Creative and Content teams.
• Experience or strong familiarity with Asian social media ecosystems, including an understanding of how content strategies and platform dynamics differ from Western markets.
• Experience in luxury, fragrance, fashion or lifestyle brands is highly valued.
• Examples of social media projects demonstrating editorial planning, creative ideation and collaboration with creative teams.
• Fluent written and spoken English; Spanish is highly valued, and additional languages, particularly Asian languages, are a plus.

Skills

Experience

At least 3 years; the profile specifies 2–4 years in social media or digital marketing.

Education

Bachelor’s degree in marketing, communication, digital media or a similar field.

Culture

Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.