Loewe CRM Manager, SEAO

About Loewe

Founded in Madrid in 1846, Loewe is one of the world’s most distinguished luxury houses, celebrated for its Spanish heritage, exceptional leather craftsmanship, and contemporary creative vision. As an employer, the House offers a refined environment where artisanship, innovation, and cultural curiosity shape every discipline, from design and ateliers to retail, merchandising, and corporate functions. Loewe seeks individuals who combine precision with imagination, and who are inspired by beauty, materials, and meaningful human connection. With an international presence and the support of the LVMH group, Loewe provides opportunities for growth within a culture that values excellence, authenticity, collaboration, and respect for craft.

Role & Responsibilities

• Drive execution of CRM strategy across Southeast Asia and Oceania (SEAO), with clear ownership of client acquisition, engagement, and retention targets
• Own quality and effectiveness of the regional client database, ensuring robust data capture, accuracy, and actionable segmentation in partnership with headquarters
• Translate insights into targeted CRM campaigns and initiatives with defined objectives and measurable business impact
• Track, analyze, and optimize key performance indicators including recruitment, conversion, retention, and client lifetime value for continuous improvement
• Ensure full compliance with local data privacy regulations and LOEWE standards
• Lead rollout and adoption of clienteling practices and tools across retail, driving consistent usage and measurable uplift in client engagement
• Define and implement localized clienteling strategies with clear action plans to improve recruitment, retention, and client loyalty
• Equip retail teams with practical tools, training, and guidelines to deliver personalized and elevated client experiences
• Monitor performance through structured reporting and hold retail teams accountable to clienteling KPIs
• Plan and execute client-centric activations that drive traffic, engagement, and sales aligned with key commercial and brand moments
• Deliver high-impact VIP experiences to strengthen top-tier client relationships and brand affinity
• Oversee execution excellence of client events and presentations, ensuring consistency, efficiency, and measurable outcomes
• Partner with retail, marketing, and headquarters teams to ensure aligned and effective CRM execution across all channels
• Maintain consistency of client communication and experience in line with LOEWE's brand positioning
• Work with IT and external partners to maintain and enhance CRM tools and capabilities

Qualifications

• Minimum 7 years of experience in CRM, clienteling, or customer engagement roles, preferably within luxury retail environments
• Proven track record in driving CRM performance through data-led strategies and campaigns
• Strong analytical capabilities with hands-on experience translating data into actionable insights, segmentation, and targeted initiatives
• Familiarity with modern CRM ecosystems and tools such as clienteling applications and performance dashboards
• Experience delivering client-centric activations and events that support brand positioning and commercial outcomes
• Strong project management skills with ability to manage multiple stakeholders across local markets, headquarters, retail, and external partners
• High level of ownership, agility, and attention to detail in a fast-paced, performance-driven environment
• Knowledge of regional data privacy regulations and best practices in client data governance

Skills

Experience

Minimum 7 years of experience in CRM, clienteling, or customer engagement roles, preferably within luxury retail environments, with proven track record in driving client acquisition, retention, and lifetime value through data-led strategies and campaigns.

Workplace

Culture

Loewe fosters a refined, craft-led workplace culture where heritage, creativity, and innovation are deeply intertwined. As an employer, the house values artistic curiosity, meticulous attention to detail, and collaboration across disciplines, offering an environment where teams contribute to a contemporary vision of luxury rooted in Spanish savoir-faire.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.