Loewe CRM Manager, SEAO

Overview

LOEWE is a Spanish luxury house renowned for its expertise in leather goods and contemporary fashion. Now positioned under established creative direction and part of the LVMH group, LOEWE emphasises artisanal craft, cultural engagement and modern interpretations of heritage across its global boutiques and wholesale partners.

Role & Responsibilities

• Define and execute the regional CRM strategy to meet acquisition, engagement and retention targets across Southeast Asia & Oceania.
• Own regional client database quality and segmentation in partnership with HQ; ensure robust data capture and actionable audience slices.
• Design, launch and optimise data-led CRM campaigns with clearly defined objectives and measurable commercial impact.
• Track, analyse and report on core KPIs (recruitment, conversion, retention, client lifetime value) and implement continuous improvement.
• Lead rollout and adoption of clienteling practices and tools across retail; set usage standards and measure uplift in client engagement.
• Develop localized clienteling strategies and retail action plans to improve recruitment, retention and loyalty.
• Equip retail teams with training, toolkits and guidelines to deliver personalised, elevated client experiences.
• Plan and deliver client-centric activations and high-impact VIC/VIP experiences aligned with commercial and brand calendar.
• Ensure flawless execution of client events and presentations with consistent processes and measurable outcomes.
• Partner with retail, marketing, HQ, IT and external vendors to ensure aligned CRM execution, tool enhancement and compliance with data privacy regulations.

Qualifications

• Minimum 5 years of experience in CRM, clienteling or customer engagement roles; 7+ years preferred, ideally within luxury retail.
• Proven track record of driving CRM performance (acquisition, retention, CLV) through data-led strategies and campaigns.
• Strong analytical capability with hands-on experience translating data into segmentation and actionable insights.
• Demonstrated ability to implement and scale clienteling practices and CRM tools across retail networks.
• Experience planning and delivering client activations and VIP experiences that support brand positioning and commercial goals.
• Excellent project management skills, able to coordinate multiple stakeholders across markets, retail and HQ.
• High ownership, attention to detail and agility in a fast-paced, performance-driven environment.
• Knowledge of regional data privacy requirements and best practices in client data governance is an advantage.

Skills

Experience

Minimum 5 years in CRM, clienteling or customer engagement roles with demonstrated success in luxury retail; 7+ years preferred for regional responsibility.

Education

Bachelor's degree in Business, Marketing, Communications or related field; postgraduate qualification in marketing or data analytics preferred.

Workplace

Culture

LOEWE combines a deep respect for artisanal craft with a contemporary, culturally engaged approach to fashion. The house fosters an inclusive workplace that values diversity, creativity and rigorous attention to quality, encouraging teams to deliver refined client experiences rooted in craft and cultural dialogue.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.