- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Oct 13, 2026
About Le Labo
Le Labo is a modern fragrance house renowned for its soulful, handcrafted approach to perfumery and its uncompromising devotion to craftsmanship, authenticity, and human connection. As an employer, the brand cultivates an intimate, creative environment where individuality, curiosity, and meticulous attention to detail are highly valued. Team members contribute to a distinctive retail and client experience built on personalization, ritual, and storytelling, while upholding the brand’s artisanal standards across every touchpoint. Rooted in a spirit of quiet luxury and purposeful creativity, Le Labo offers professionals the opportunity to grow within a culture that celebrates emotion, expertise, and the enduring power of scent.
Le Labo seeks a Senior Marketing Manager to shape local brand strategy, lead go-to-market planning and omnichannel marketing execution, manage investment and campaign performance, and develop talent. The role is full-time and requires at least 10 years of relevant marketing experience, including team leadership and matrix stakeholder management.
Role & Responsibilities
- Identify market trends, competitive activity, and growth opportunities to shape brand strategies.
- Represent local market needs and insights to regional and global teams.
- Partner with Media & Insights and Commercial teams to influence go-to-market planning.
- Align local business objectives with regional and global priorities.
- Lead go-to-market strategies across channels and doors.
- Ensure effective omnichannel execution of brand plans.
- Own A&P planning and allocation to maximize ROI and brand equity.
- Manage marketing budgets and investment efficiency.
- Monitor COG risks and drive mitigation plans.
- Lead end-to-end marketing execution across campaigns, launches, and channels.
- Adapt regional and global strategies for local execution.
- Partner with teams on digital, CRM, media, and account activations.
- Review performance against KPIs and drive optimization.
- Ensure effective adaptation of creative assets and campaign materials.
- Execute influencer strategies in line with brand guidelines.
- Oversee media planning and operations across owned platforms.
- Optimize product forecasting, inventory, sampling, and claims alignment.
- Recommend pricing strategies based on market dynamics and benchmarks.
- Lead talent hiring, placement, and development.
- Coach and develop team members to strengthen performance and collaboration.
Qualifications
- University-level education.
- At least 10 years of relevant marketing experience.
- Experience in a similar or relevant industry.
- Experience leading teams and managing cross-functional stakeholders in a matrix organization.
- Excellent communication skills in Korean and English.
- A proven track record of driving ROI for marketing campaigns.
- Strong leadership and influencing skills to lead multiple projects in a matrix environment.
- Ability to communicate effectively with and influence regional and global stakeholders by translating local market needs, insights, and business opportunities into actionable strategic recommendations.
- Skill in managing stakeholders at different levels of seniority to achieve business goals while maintaining strong interpersonal relationships.
- Strong analytical skills, fast-learning ability, and flexibility in dealing with ambiguity.
- Detail-oriented, with a strong sense of work prioritization.
Skills
Experience
At least 10 years of relevant marketing experience, including experience in a similar or relevant industry and leading teams and managing cross-functional stakeholders in a matrix organization.
Education
University-level education.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Le Labo fosters a craft-led, sensory workplace where teams are encouraged to slow down, pay attention to detail, and create highly personal experiences for every client. Its culture blends artisanal discipline with a creative, collaborative spirit, valuing authenticity, curiosity, and the human touch behind each fragrance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Le Labo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Marketing Manager», «Senior Marketing Lead», «Marketing Director», «Senior Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.