Le Labo Marketing Manager

About Le Labo

Le Labo is a modern fragrance house renowned for its soulful, handcrafted approach to perfumery and its uncompromising devotion to craftsmanship, authenticity, and human connection. As an employer, the brand cultivates an intimate, creative environment where individuality, curiosity, and meticulous attention to detail are highly valued. Team members contribute to a distinctive retail and client experience built on personalization, ritual, and storytelling, while upholding the brand’s artisanal standards across every touchpoint. Rooted in a spirit of quiet luxury and purposeful creativity, Le Labo offers professionals the opportunity to grow within a culture that celebrates emotion, expertise, and the enduring power of scent.

Role & Responsibilities

• Develop and lead mid-term brand strategies to enhance brand value, sales, and market share.
• Align local sales and profit (P&L) targets with global brand objectives in collaboration with APAC.
• Analyze the competitive landscape to identify growth opportunities and risks.
• Ensure consistent representation of brand philosophy, tone, and positioning.
• Execute plans with Digital Marketing, Commercial, and CRM teams.
• Create and deliver internal and external presentations.
• Define and validate media strategies across digital and online channels.
• Design online and offline CRM customer journeys.
• Optimize marketing approaches based on consumer segmentation.
• Maximize performance across online channels, including Brand.com and 3PP, and offline touchpoints.
• Operate and manage the online store (Brand.com).
• Review creative assets across online and offline platforms and ensure their quality.
• Manage influencer partnerships, contracts, and content alignment.
• Develop category, hero product, and new product strategies, including objectives and communication plans.
• Lead new product launch planning, demand forecasting, pricing, and promotional strategies.
• Support retail marketing and in-store initiatives.
• Manage product lifecycle, pricing, and visual asset governance.
• Oversee VMD, in-store tools, and merchandising guidelines.
• Manage marketing budgets and optimize return on investment.
• Manage P&L.
• Embed Le Labo’s brand DNA, craft principles, and values into all marketing initiatives.
• Design and execute activations that prioritize meaningful experiences and long-term relationships over short-term sales.
• Protect confidential information, strategy, and data through sound discretion and adherence to guardrails.
• Apply a conscious-craft mindset by considering ethical standards and impact when working with partners and initiatives.
• Think strategically by taking a broad view of the business, industry, and consumer environment to anticipate and plan for the future; identify focus, define where to play and how to win, and determine required capabilities and management systems.
• Align and engage the team in the vision by clarifying each team member’s role in achieving the vision, strategy, and goals.
• Strive for excellence in execution by proactively improving personal and organizational effectiveness, meeting current and future business needs, and learning from successes and failures.

Qualifications

• Degree in Business, Marketing, or a related field.
• At least 7 years of experience in a related field, including prior experience leading a team.
• Excellent communication skills and proficiency in written and spoken Japanese and English.
• Strong analytical skills and attention to detail; ability to learn quickly and adapt to ambiguity.
• Ability to think holistically and make sound commercial judgments.
• Strong project management capabilities.
• Excellent communication and interpersonal skills.
• Online, digital, or e-commerce marketing experience or familiarity, including CRM, social, or EC, preferred.
• A working style that is intentional, thoughtful, respectful, and brand-driven, with strong judgment and integrity.

Skills

Experience

At least 7 years in a related field, including prior experience leading a team.

Education

Degree in Business, Marketing, or a related field.

Benefits

Annual performance bonus and annual salary review, both subject to business performance and evaluation; flexible work arrangements, including remote work; comprehensive benefits service with an annual ¥60,000 subsidy, resort facilities, and Resort Trust membership; employee product discount; regular health checkups; defined-contribution and defined-benefit corporate pension plans; congratulatory and condolence payments; commuting allowance up to ¥50,000; paid annual leave from the date of hire (3–12 days in the first year, up to 22 days thereafter); special leave, including marriage, bereavement, sick, work-related injury, disaster, and maternity health-management leave; menstrual leave; refresh leave for long-service award recipients; caregiving leave; onboarding training, internal skills training, external skills programs, career development programs, and e-learning.

Culture

Le Labo fosters a craft-led, sensory workplace where teams are encouraged to slow down, pay attention to detail, and create highly personal experiences for every client. Its culture blends artisanal discipline with a creative, collaborative spirit, valuing authenticity, curiosity, and the human touch behind each fragrance.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.