- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Oct 27, 2026
About Le Labo
Le Labo is a modern fragrance house renowned for its soulful, handcrafted approach to perfumery and its uncompromising devotion to craftsmanship, authenticity, and human connection. As an employer, the brand cultivates an intimate, creative environment where individuality, curiosity, and meticulous attention to detail are highly valued. Team members contribute to a distinctive retail and client experience built on personalization, ritual, and storytelling, while upholding the brand’s artisanal standards across every touchpoint. Rooted in a spirit of quiet luxury and purposeful creativity, Le Labo offers professionals the opportunity to grow within a culture that celebrates emotion, expertise, and the enduring power of scent.
The Assistant Marketing Manager delivers local go-to-market plans and omnichannel activations for Le Labo in Seoul, owning an assigned product, franchise or channel portfolio and its approved P&L spend. The role partners across brand and commercial functions to execute campaigns, launches, retail events and localized creative assets.
Role & Responsibilities
- Deliver and execute regional brand marketing plans across consumer, product, retail and all local channels, including campaigns and new product launches, in partnership with multifunctional teams.
- Own end-to-end marketing for an assigned product, franchise or channel portfolio, including approved P&L spend, marketing campaigns and collaboration across the Pod and brand teams.
- Partner with Brand Partnership & Communications on paid and earned media supporting activations.
- Lead multifunctional teams in executing omnichannel plans and activations.
- Lead retail outposts and events in partnership with Brand Partnership & Communications, Commercial, Visual Merchandising and Education teams.
- Localize global and regional creative assets and go-to-market plans for all platforms, working with local creative teams or agencies on adaptations and new assets as needed.
- Coordinate with Partnership & Communications, Brand.com and Education teams, as well as Online, Visual Merchandising, Media & Insight and Commercial functions, to deliver a seamless consumer experience.
- Lead local omnichannel activation with channel experts to ensure seamless execution across stores and online.
Qualifications
- University-level education.
- At least 5 years of relevant marketing experience.
- Experience in a similar or relevant industry, such as FMCG, luxury or cosmetics, is preferred.
- Fluency in English and Korean.
Skills
Experience
At least 5 years of relevant marketing experience; experience in a similar or relevant industry, such as FMCG, luxury or cosmetics, is preferred.
Education
University-level education.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Le Labo fosters a craft-led, sensory workplace where teams are encouraged to slow down, pay attention to detail, and create highly personal experiences for every client. Its culture blends artisanal discipline with a creative, collaborative spirit, valuing authenticity, curiosity, and the human touch behind each fragrance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Le Labo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Brand Marketing Manager», «Assistant Marketing Lead», «Marketing Manager, Assistant Level», «Assistant Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.