Le Bon Marché Social Media Project Assistant (Work-Study)
Le Bon Marché — Paris: Social Media Project Assistant (alternance). Work‑study role in the Client Marketing team, hybrid, French & English required.
Overview
Le Bon Marché Rive Gauche is a leading Parisian department store known for its curated selection of luxury fashion, lifestyle brands and a distinctive architectural concept. Recruited under the Groupe Bon Marché umbrella, the maison serves both international visitors seeking an authentic Parisian experience and a discerning French clientele attracted to refined service and editorial-led merchandising.
Role & Responsibilities
- Draft and schedule editorial content for Le Bon Marché’s social channels (Instagram, TikTok, Facebook, YouTube, Pinterest) in French and English, aligning content calendars with marketing and commercial rhythms.
- Co-manage content planning alongside the Social Media Project Lead and Chargé de projet Social Media, ensuring timely publication and cross-channel coherence.
- Brief and coordinate the production of visual assets with internal creative teams and external partners; participate on set for social media-focused shoots when required.
- Monitor social platforms and conduct active social listening to identify trends, competitor activity, best practices and opportunities for community growth.
- Contribute to regular performance reporting to measure and optimise social media strategy (engagement, reach, community growth).
- Support initiatives to strengthen Le Bon Marché’s brand image on social media through creative ideas and executional follow-through.
Qualifications
- Enrolled in a Bac +4/5 programme (business school or university master) with specialisation in Marketing, Communication or Media.
- Fluency in French and English with exemplary written skills in both languages.
- Strong editorial aptitude, attention to detail and organisational rigour; ability to manage content schedules and multiple stakeholders.
- Passion for fashion, retail and Parisian cultural trends; demonstrable interest in social media culture and influencer ecosystems.
- Collaborative mindset and proactive attitude; ability to propose creative concepts and adapt to a fast-paced retail calendar.
- Available for a work-study contract starting September 2026.
Skills
Experience
Entry-level / suitable for students in the penultimate or final year of a Master’s-level programme. Prior internships in social media, communications or retail are an advantage but not mandatory.
Education
Currently pursuing a Bac +4/5 (Master’s) in Marketing, Communication, Media or equivalent business/academic programme.
Workplace
This position is based in Paris, Île-de-France, France. Cerulean lists 3.397 open roles in Paris, including 166 posted recently. The broader Île-de-France area accounts for 3.830 active listings on Cerulean, 193 of which are new. In France as a whole, Cerulean currently features 4.401 open positions, with 236 posted this week.
Culture
Le Bon Marché combines editorial sensibility with a strong service culture, offering a creative, client-focused workplace within a prestigious Parisian retail environment. The Groupe Bon Marché emphasises diversity and inclusion and seeks candidates who contribute curiosity, cultural awareness and collaborative energy.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Le Bon Marché, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Assistant (Alternance)», «Assistant Social Media Project Manager», «Content & Community Assistant — Social Media», «Digital Content Assistant — Retail», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.