Le Bon Marché Editorial & Digital Project Assistant (Apprenticeship)
- Location
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Apr 27, 2026
About Le Bon Marché
La Grande Epicerie de Paris is the premium food hall of Le Bon Marché, the iconic Parisian department store. Positioned within the Le Bon Marché retail group (part of the LVMH ecosystem), the business combines haute-gastronomy curation with omnichannel retail and digital commerce, offering a refined environment for talents interested in luxury food retail and content-driven e-commerce.
La Grande Epicerie de Paris (Le Bon Marché) — Paris: Editorial & Digital Project Assistant (alternance) for content, SEO and CMS. Hybrid role, start Sept 2026.
Role & Responsibilities
- Collaborate with the Brand Content team and the Editorial & Communication Project Manager to plan and deliver textual content for La Grande Epicerie de Paris website from brief to final copy.
- Produce editorial content optimised for natural search (SEO) to improve organic visibility of product and category pages.
- Integrate and publish content on the website via the CMS, ensuring accuracy and adherence to brand tone of voice.
- Maintain and update evergreen ('cold') content, coordinating with cross-functional teams to preserve content relevance and compliance.
- Compile monthly performance reports tracking content KPIs and derive insights to inform editorial decisions.
- Propose actionable recommendations and content plans to enhance digital performance.
- Conduct trend analyses in storytelling and communications within the fine foods and cellar/wine category in France.
- Coordinate visual asset production (lifestyle photography, video) for web pages in partnership with the Content & Communication lead.
Qualifications
- Enrolled in a Bac+4/5 programme (Master’s level or equivalent) in communication, marketing, linguistics, journalism or a related discipline.
- Impeccable written French and demonstrable editorial quality of style.
- Strong interest in gastronomy, fine foods and wine culture.
- Organised, able to manage multiple concurrent projects and meet deadlines.
- Collaborative mindset with proactive, improvement-oriented attitude.
- Availability for an apprenticeship starting September 2026 and ability to work in a hybrid mode from Paris.
Skills
Experience
Entry-level / apprentice position. No prior professional experience is required, though internships or prior exposure to editorial, e‑commerce or food/gastronomy communications will be considered an asset.
Education
Currently enrolled at Bac+4/5 level (Master’s track) in communication, marketing, linguistics, journalism or a related field.
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
Le Bon Marché and La Grande Epicerie cultivate a refined, collaborative workplace grounded in creativity, editorial excellence and a passion for gastronomy. The organisation emphasises inclusion and diversity, recruiting and recognising talent from varied backgrounds while offering exposure to premium omnichannel retail and content strategies.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Le Bon Marché, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Editorial Project Assistant (Apprenticeship)», «Digital Content Assistant», «Content & SEO Assistant», «Editorial & E‑commerce Assistant», «Assistant Editorial Project Manager (Apprenticeship)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.