- Location
- Paris Île-de-France France
- Employment
- Internship
- Seniority
- Intern
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Oct 28, 2026
About Le Bon Marché
Le Bon Marché Rive Gauche, founded in Paris in 1852 and celebrated as the world’s first department store, embodies a singular blend of heritage, cultural curiosity and contemporary luxury. As part of LVMH, the Maison offers employees an environment where retail excellence, artistic sensibility and exceptional service meet on the Left Bank. Its teams contribute to a refined and constantly evolving client experience across fashion, beauty, design, gastronomy and culture, supported by a tradition of innovation first shaped by Aristide and Marguerite Boucicaut. Le Bon Marché cultivates talent with elegance, entrepreneurial spirit and a deep respect for craftsmanship, creativity and Parisian art de vivre.
Le Bon Marché is seeking a CRM Marketing Assistant for a six-month, full-time internship beginning in January 2026, within its Customer Marketing Department and CRM team. The intern will coordinate multichannel campaigns, support segmentation and testing, report on campaign performance, and contribute to cross-functional CRM and database-enrichment projects.
Role & Responsibilities
- Coordinate the creation of multichannel campaigns across direct mail, email and SMS, including briefs, creative revisions, integration and communication with internal and external contacts.
- Coordinate with departments such as Buying, Art Direction and Image, and Customer Relations, as well as brands, to define and optimise contact plans, select and integrate content, and obtain approvals.
- Conduct monthly competitor benchmarking to inform campaign development.
- Set up A/B tests to improve communications campaign performance.
- Help build audience segments for commercial and relationship-focused multichannel marketing campaigns using the campaign management platform.
- Develop proficiency in Adobe Campaign.
- Report on campaigns and projects, providing recommendations for their development.
- Contribute to cross-functional CRM projects, campaign-related projects and initiatives to enrich the database.
Qualifications
- Currently pursuing a final-year internship after completing a business school or equivalent university programme at Bac+4/5 level, with a specialisation in Communications and/or Marketing.
- Recognised for strong rigour and attention to detail.
- Strong writing skills, interpersonal ease and the ability to work cross-functionally with a range of stakeholders.
- Creative sensibility.
- An initial client-oriented communications experience in an advertiser or agency is preferred.
- Knowledge of Photoshop and graphic design tools is a plus.
Skills
Experience
Beginner level; an initial client-oriented communications experience in an advertiser or agency is preferred.
Education
Bac+4/5-level business school or equivalent university programme, specialising in Communications and/or Marketing.
Workplace
This position is based in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
Le Bon Marché fosters a refined, service-driven culture where teams are encouraged to combine Parisian elegance, creativity, and exceptional client care. As part of a historic and innovative retail house, employees work in a collaborative environment that values craftsmanship, cultural curiosity, and a deep sense of hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Le Bon Marché, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Marketing Assistant», «Digital Marketing Assistant», «CRM Campaign Assistant», «Customer Marketing Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.