Le Bon Marché CRM Assistant (alternance / work‑study)
- Location
- ParisÎle-de-FranceFrance
- Employment
- Internship
- Seniority
- Intern
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Wines, Spirits & Gastronomy
- Posted
- May 22, 2026
About Le Bon Marché
Le Groupe Bon Marché is an iconic Parisian retail destination encompassing Le Bon Marché and La Grande Épicerie. The group is recognised for a carefully curated selection of luxury goods and gourmet food, with strong retail and client‑experience orientation and a reputation for refined merchandising and storytelling.
Groupe Bon Marché — Paris: CRM Assistant (alternance) for La Grande Épicerie de Paris, work‑study role in CRM campaign execution and analytics.
Role & Responsibilities
- Support the design and execution of multichannel CRM campaigns (emailing, SMS, print): drafting briefs, copywriting, creative iterations, content integration and follow‑up with internal and external stakeholders.
- Coordinate campaign content and validations with Marketing Client, Buying, Art Direction and Image teams to deploy the contact plan.
- Manage campaign routing and deployment within the campaign management platform (Adobe Campaign).
- Propose and implement A/B tests to optimise campaign performance and conversion.
- Produce monthly competitive benchmark analyses and maintain campaign reporting with actionable recommendations.
- Contribute to transversal CRM projects and initiatives to enrich and activate the customer database.
Qualifications
- Currently enrolled in a Master 2 (M2) programme in a business school or equivalent university degree with a specialisation in Communication & Marketing.
- Strong written French copywriting skills, creative flair and a meticulous attention to detail.
- High level of organisation, proactivity and ability to coordinate across cross‑functional teams.
- Genuine interest in gastronomy and sensitivity to the luxury retail environment.
- Knowledge of Photoshop and graphic creation tools is a plus.
- Available for a 12‑month alternance starting September 2026; a 4 days / 1 day rhythm is preferred.
Skills
Experience
Entry‑level; suitable for a student in work‑study (alternance) with little or no professional CRM experience, eager to learn campaign execution and analytics within a retail marketing team.
Education
Master 2 (M2) in business school or equivalent university degree, specialising in Communication & Marketing.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Le Groupe Bon Marché cultivates a refined retail culture rooted in curation, gastronomy and high‑quality client service. The organisation emphasises collaborative, human‑scale teams and explicitly values diversity and inclusion across recruitment and development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Le Bon Marché, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Coordinator (alternance)», «Marketing CRM Assistant (work‑study)», «CRM Campaign Assistant (alternance)», «Digital CRM Assistant (work‑study)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.