- Location
- Paris Île-de-France France
- Employment
- Internship
- Seniority
- Intern
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Nov 3, 2026
About Le Bon Marché
Le Bon Marché Rive Gauche, founded in Paris in 1852 and celebrated as the world’s first department store, embodies a singular blend of heritage, cultural curiosity and contemporary luxury. As part of LVMH, the Maison offers employees an environment where retail excellence, artistic sensibility and exceptional service meet on the Left Bank. Its teams contribute to a refined and constantly evolving client experience across fashion, beauty, design, gastronomy and culture, supported by a tradition of innovation first shaped by Aristide and Marguerite Boucicaut. Le Bon Marché cultivates talent with elegance, entrepreneurial spirit and a deep respect for craftsmanship, creativity and Parisian art de vivre.
The CRM and Promotions Assistant supports the Marketing Department at La Samaritaine, coordinating customer campaigns across email, SMS, push notifications and digital loyalty cards, as well as in-store signage and screens. The role includes campaign performance analysis and competitive monitoring. This is a full-time, six-month internship starting January 4, 2027, based at La Samaritaine.
Role & Responsibilities
- Coordinate and manage the deployment of email campaigns, including developing new templates, briefing the copywriter on editorial content, creating templates, managing the campaign schedule, briefing the service provider on targeting, securing approval from the manager, and overseeing campaign distribution in collaboration with the team, marketing department, graphic designers, and external agencies.
- Coordinate customer SMS campaigns for sales operations, from drafting messages to briefing the agency.
- Create push notifications and digital loyalty card campaigns for sales operations targeting members of the loyalty programme.
- Track CRM campaign performance, consolidate post-campaign key performance indicators (KPIs), and conduct competitive monitoring.
- Monitor in-store installation of point-of-sale materials created by the artistic direction team, particularly for themes and sales operations.
- Manage in-store digital screens by gathering requirements for store news and brand requests, planning content distribution, and scheduling screen displays.
- Analyse market practices relating to sales operations as part of competitive monitoring.
Qualifications
- Ideally, initial experience in CRM or customer communications management.
- Experience or knowledge in the luxury sector or department stores is an asset.
- Excellent interpersonal skills and a collaborative team mindset, with the ability to work with varied stakeholders.
- Rigour, organisation, autonomy, and creativity.
- Fluent French, written and spoken.
- Proficiency in Pack Office.
- Numerical aptitude and a strong interest in figures.
- Knowledge of campaign management tools such as Dartagnan, Adobe Campaign, or Salesforce is an asset.
Skills
Experience
Ideally, initial experience in CRM or customer communications management.
Education
Bac +4/5 degree from a business school or university, specialising in communications or marketing.
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
Le Bon Marché fosters a refined, service-driven culture where teams are encouraged to combine Parisian elegance, creativity, and exceptional client care. As part of a historic and innovative retail house, employees work in a collaborative environment that values craftsmanship, cultural curiosity, and a deep sense of hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Le Bon Marché, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Management Assistant», «Customer Communications Assistant», «CRM Campaign Assistant», «Promotions Marketing Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.