Le Bon Marché CRM and Promotions Assistant

About Le Bon Marché

Le Bon Marché Rive Gauche, founded in Paris in 1852 and celebrated as the world’s first department store, embodies a singular blend of heritage, cultural curiosity and contemporary luxury. As part of LVMH, the Maison offers employees an environment where retail excellence, artistic sensibility and exceptional service meet on the Left Bank. Its teams contribute to a refined and constantly evolving client experience across fashion, beauty, design, gastronomy and culture, supported by a tradition of innovation first shaped by Aristide and Marguerite Boucicaut. Le Bon Marché cultivates talent with elegance, entrepreneurial spirit and a deep respect for craftsmanship, creativity and Parisian art de vivre.

Role & Responsibilities

• Support the operational design and implementation of print and digital communications, and help deploy signage for promotional and themed retail events.
• Coordinate email campaigns, including developing template concepts, briefing the copywriter on editorial content, creating templates, managing schedules, briefing the provider on targeting, obtaining manager approval, and overseeing campaign distribution in collaboration with the team, marketing department, graphic designers, and external agencies.
• Coordinate customer SMS campaigns for commercial operations, from drafting messages to briefing the agency.
• Create push notifications and digital loyalty card messages and campaigns for commercial operations targeting loyalty programme members.
• Track CRM campaign performance, consolidate post-campaign key performance indicators, and monitor competitors.
• Monitor in-store installation of point-of-sale materials produced by the artistic direction team, particularly for themed campaigns and commercial operations.
• Coordinate in-store digital screens by gathering requirements for store news and brand requests, setting the broadcast schedule, and programming the screens.
• Analyse market practices in commercial operations as part of competitive monitoring.

Qualifications

• Education at Bac +4/5 level from a business school or university, specialising in communications or marketing.
• An initial experience in CRM or customer communications management is preferred.
• Knowledge of the luxury sector or department stores is an advantage.
• Excellent interpersonal skills and a collaborative team spirit, with an appreciation for working across varied stakeholders.
• Rigour, organisation, autonomy, and creativity in a dynamic environment.
• Fluent French, written and spoken.
• Proficiency in Pack Office and a strong interest in figures.
• Experience with campaign management tools such as Dartagnan, Adobe Campaign, or Salesforce is an advantage.

Skills

Experience

Entry-level; an initial experience in CRM or customer communications management is preferred.

Education

Bac +4/5-level education from a business school or university, specialising in communications or marketing.

Culture

Le Bon Marché fosters a refined, service-driven culture where teams are encouraged to combine Parisian elegance, creativity, and exceptional client care. As part of a historic and innovative retail house, employees work in a collaborative environment that values craftsmanship, cultural curiosity, and a deep sense of hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.