Le Bon Marché CRM and Digital Marketing Assistant

About Le Bon Marché

Le Bon Marché Rive Gauche, founded in Paris in 1852 and celebrated as the world’s first department store, embodies a singular blend of heritage, cultural curiosity and contemporary luxury. As part of LVMH, the Maison offers employees an environment where retail excellence, artistic sensibility and exceptional service meet on the Left Bank. Its teams contribute to a refined and constantly evolving client experience across fashion, beauty, design, gastronomy and culture, supported by a tradition of innovation first shaped by Aristide and Marguerite Boucicaut. Le Bon Marché cultivates talent with elegance, entrepreneurial spirit and a deep respect for craftsmanship, creativity and Parisian art de vivre.

Role & Responsibilities

• Coordinate the creation of multichannel campaigns across direct mail, email and SMS, including briefs, creative reviews, integration and liaison with internal and external stakeholders.
• Coordinate with departments such as Buying, Artistic Direction and Image, and Customer Relations, as well as brands, to define and optimize contact plans, select and integrate content, and obtain approvals.
• Conduct monthly competitor benchmarking to inform campaign development.
• Set up A/B tests to improve communication campaign performance.
• Contribute to targeting commercial and relationship-focused multichannel marketing campaigns using the campaign management tool.
• Develop proficiency in Adobe Campaign.
• Report on campaigns and projects, with recommendations for their development.
• Contribute to cross-functional CRM projects, campaign-related initiatives and projects to enrich the customer database.

Qualifications

• Currently completing a final-year internship after a business school or equivalent university education at Bac+4/5 level, specializing in Communications and/or Marketing.
• Recognized for strong attention to detail and rigor.
• Strong writing and interpersonal skills, with the ability to work cross-functionally with diverse stakeholders.
• Creative sensibility.
• A first client-oriented communications experience with a company or agency is preferred.
• Knowledge of Photoshop and graphic design tools is an advantage.

Skills

Experience

Entry-level; a first client-oriented communications experience with a company or agency is preferred.

Education

Bac+4/5-level business school or equivalent university education, specializing in Communications and/or Marketing.

Culture

Le Bon Marché fosters a refined, service-driven culture where teams are encouraged to combine Parisian elegance, creativity, and exceptional client care. As part of a historic and innovative retail house, employees work in a collaborative environment that values craftsmanship, cultural curiosity, and a deep sense of hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.