Le Bon Marché Clienteling Coordinator

About Le Bon Marché

Le Bon Marché Rive Gauche, founded in Paris in 1852 and celebrated as the world’s first department store, embodies a singular blend of heritage, cultural curiosity and contemporary luxury. As part of LVMH, the Maison offers employees an environment where retail excellence, artistic sensibility and exceptional service meet on the Left Bank. Its teams contribute to a refined and constantly evolving client experience across fashion, beauty, design, gastronomy and culture, supported by a tradition of innovation first shaped by Aristide and Marguerite Boucicaut. Le Bon Marché cultivates talent with elegance, entrepreneurial spirit and a deep respect for craftsmanship, creativity and Parisian art de vivre.

Role & Responsibilities

• Contribute to the analysis of sales team needs and customer expectations to improve clienteling practices; identify priority customer segments and define associated personalized customer journeys
• Participate in defining and promoting clienteling ceremonies in collaboration with CRM and training teams; serve as a reference point for the CRM manager on quantitative and qualitative reporting
• Launch and manage the clienteling application lifecycle, including needs gathering, development oversight, testing, validation of new features, and deployment; coordinate with internal stakeholders (Marketing, Sales, IT, Operations)
• Create in-store campaigns in Salesforce and ensure operational coordination of client events, including customer lists and team presence
• Provide ongoing support to sales teams and managers on application functionality and clienteling practices; collect, consolidate, and address user feedback
• Establish mechanisms for sharing customer information that are GDPR-compliant
• Collect, analyze, activate, and clean customer data (preferences, purchase history, interactions) in the CRM; conduct data extractions and simple analyses to identify trends and opportunities
• Assist with customer database segmentation according to defined criteria
• Communicate clienteling culture and lead change management initiatives with store teams; train teams on the clienteling application and best practices; define team training needs
• Define relevant KPIs to measure the effectiveness of clienteling initiatives; monitor and analyze defined KPIs and results to identify gaps or optimization opportunities; participate in writing performance reviews and recommendations

Qualifications

• Minimum 3 years of professional experience in CRM, customer relationship management, or client personalization
• Proficiency with CRM tools, ideally Salesforce
• Strong knowledge of customer marketing and personalization strategies
• Demonstrated ability to conduct data analysis and extract actionable insights
• Excellent communication, synthesis, and presentation skills
• Proactive, autonomous, and curious mindset with adaptability to changing priorities

Skills

Experience

Minimum 3 years of experience in CRM management, customer relationship strategies, or related client-focused roles. Proven track record in implementing clienteling initiatives or customer personalization programs is a strong asset.

Education

Bachelor's degree in Business, Marketing, Customer Relations, or a related field, or equivalent professional experience demonstrating strong analytical and strategic capability.

Workplace

Culture

Le Bon Marché fosters a refined, service-driven culture where teams are encouraged to combine Parisian elegance, creativity, and exceptional client care. As part of a historic and innovative retail house, employees work in a collaborative environment that values craftsmanship, cultural curiosity, and a deep sense of hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.