- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $82,000–115,000/year
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About Lancôme
Perfumer Armand Petitjean founded Lancôme in 1935. Today its counters bring together fragrance, skincare and makeup. The French house has been part of L’Oréal since 1964.
Lancôme seeks a Sales and Training Executive based in Milwaukee, Wisconsin, to lead sales performance, training, events and talent development across Wisconsin and Northern Illinois, overseeing approximately 40 stores. The permanent, full-time role requires 80% field time and overnight travel, with a hybrid work policy of 3 days in office and 2 days working from home; annual salary is $82,000–$115,000.
Role & Responsibilities
- Oversee retail sales performance across an assigned territory of approximately 40 stores and ensure corporate goals are met.
- Develop counter personnel on sales strategy and deliver frequent intersell training for beauty department associates.
- Contribute to sourcing, interviewing, hiring and training branded beauty advisors; manage Beauty Advisors, Business Managers and Freelancers in executing RPA plans, events, promotional activities and launches.
- Build client followings in stores and use social media to promote awareness and engagement.
- Spend 80% of working time in the field; overnight travel is required.
- Coordinate seasonal events for national accounts; plan and execute product launches, Gifts with Purchase (GWPs) and Purchases with Purchase (PWPs) with store, department and business managers to maximize visual impact and sales performance.
- Plan, communicate and execute in-store events; develop social media outreach for each store or counter, liaise with store public relations where applicable, and prepare text and image files for client outreach.
- Track daily, monthly and seasonal retail performance across the territory; monitor trends in makeup, skincare and fragrance and their key business drivers, assess competitive activity and retail performance, and ensure market-share objectives are met.
- Monitor counter-display cleanliness and beauty advisor compliance with Lancôme counter-quality requirements; execute and maintain Lancôme merchandising standards and complete all work missions where appropriate.
- Support stores with stock and visual merchandising as needed to meet business requirements.
- Manage the seasonal freelance budget, including sourcing freelance makeup artists, booking them for appropriate events and processing payments within budget; submit travel and expense claims promptly and in accordance with guidelines.
- Communicate daily with the Regional Sales Director on business performance, opportunities, competitive feedback and feedback on L^ programs.
- Communicate daily and weekly with stores about event performance, employee turnover and training, in person or via conference or Teams calls; arrange seasonal business-manager meetings where appropriate.
- Prepare and deliver seasonal retailer presentations where applicable, and participate in or organize regional retailer strategy meetings.
- Develop, motivate and educate assigned Lancôme counter managers, Beauty Advisors and multi-branded/intersell associates through in-person and digital training programs.
- Plan, deliver and follow up on seasonal training across all stores and new-hire training using Digital Ecole and LL.com.
- Train and coach beauty advisors to increase sales, ensure they meet their responsibilities and have appropriate key-product knowledge, and strengthen selling, customer-service, event-booking, makeup-application and product-demonstration skills.
- Ensure all Beauty Advisors are trained to use Beauty Tech Devices.
- Coach Business and Counter Managers to become effective team leaders and in-store coaches for their beauty advisors.
- Work with the CERE Education Team and Regional Sales Director to meet training standards; ensure beauty advisor representation follows Lancôme and L’Oréal diversity guidelines and develop relationships that build brand advocates across beauty and other departments.
- Contribute to sourcing and interviewing candidates for Business Manager, Beauty Advisor and Freelance roles using the Lancôme Interview Guide, Talent Plus and Sourcing Applications in Talent Force.
- Assess talent systematically based on brand-goal achievement, productivity (SPH, IPT, AUS), makeup artistry, client-registry level and quality, customer service and other relevant criteria; maintain accurate staffing records in Talent Force.
- Maintain daily communication with the Regional Sales Director under close supervision.
Qualifications
- Bachelor’s degree and/or at least 3 years of experience in cosmetic or retail management.
- Self-motivated, results-oriented, creative strategic thinker.
- Strong communication, presentation and organizational skills.
- Analytical approach to identifying business opportunities.
- Proven experience recruiting, hiring, motivating and training sales staff, with strong engagement and coaching skills to build advocates in multi-branded departments.
- Results- and solutions-oriented.
- Proficient computer skills, including Microsoft Office (Word, Excel, PowerPoint and Outlook).
- Well versed in social media and digital outreach.
Skills
Experience
At least 3 years in cosmetic or retail management.
Education
Bachelor’s degree and/or equivalent experience as specified in the qualifications.
Workplace
The role is situated in Milwaukee, Wisconsin, USA.
Explore jobs in Wisconsin or in the USA.
Compensation
The base compensation for this position ranges from USD 82,000 to USD 115,000 per annum.
Benefits
Competitive benefits package including medical, dental, vision, 401(k) and pension plan; hybrid work policy (3 days in office and 2 days working from home); flexible time off, paid company holidays, paid vacation, vacation buy program, volunteer time and Summer Fridays; access to discounted products through L’Oréal’s internal shop and a monthly mobile allowance; learning and development opportunities, including e-learning, Lunch & Learn sessions and mentorship programs; Employee Resource Groups; mental health and wellness programs.
Culture
A Lancôme advisor may move from a fragrance consultation to a skincare demonstration or a makeup application in the same appointment. Product education covers all three disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Lancôme, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Sales and Training Executive», «Sales Training Executive», «Retail Training Executive», «Sales Development Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
