- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Nov 4, 2026
About Lancôme
Perfumer Armand Petitjean founded Lancôme in 1935. Today its counters bring together fragrance, skincare and makeup. The French house has been part of L’Oréal since 1964.
Lancôme seeks a Product Manager in Shanghai to own a product line in China, leading launches, integrated campaigns, cross-functional execution and performance tracking. This is a full-time fixed-term role.
Role & Responsibilities
- Lead end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through on-brand, on-time delivery.
- Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, escalating risks to management early.
- Adapt global campaign assets, including imagery, digital content and point-of-sale and retail materials, for local market relevance while maintaining brand consistency.
- Partner with Digital, E-commerce and Sales teams to create seamless online and offline consumer journeys from awareness to purchase.
- Coordinate with Retail and Education teams on counter and point-of-sale execution, training materials and the in-store consumer experience.
- Brief and collaborate with external agencies to review and deliver creative and media assets aligned with brand and business objectives.
- Monitor product performance, sales trends, market share and competitor activity, translating data into actionable recommendations.
- Track and manage the product line's marketing budget and sales forecast, optimizing spend allocation across channels.
- Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders.
Qualifications
- Expertise in brand management and product launches, including hands-on management of end-to-end launch timelines.
- Consumer insights and analytical skills, with the ability to turn data into clear business recommendations.
- Knowledge of digital marketing across e-commerce and social and content platforms.
- Strong project management skills, with the ability to manage multiple priorities and cross-functional timelines simultaneously.
- Strong communication skills in English and Mandarin, with the ability to engage effectively across diverse, multicultural stakeholder groups.
- An entrepreneurial mindset; proactive, detail-oriented and comfortable owning a product line end-to-end.
Skills
Experience
3+ years in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
A Lancôme advisor may move from a fragrance consultation to a skincare demonstration or a makeup application in the same appointment. Product education covers all three disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Lancôme, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Manager», «Brand Product Manager», «Product Line Manager», «Product Launch Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.