- Employment
- Contract
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About Lancôme
Perfumer Armand Petitjean founded Lancôme in 1935. Today its counters bring together fragrance, skincare and makeup. The French house has been part of L’Oréal since 1964.
Lancôme seeks a Marketing Manager to lead local brand strategy, portfolio performance, product launches, media planning and financial management across skincare, makeup and fragrance, while coordinating activations across Australia and New Zealand. The role is a 12-month maximum-term contract.
Role & Responsibilities
- Steer Lancôme’s local marketing strategy, reporting directly to the Brand Director.
- Own the brand portfolio’s performance and shape product activations that combine luxury heritage with modern beauty technology.
- Drive 360° go-to-market plans for new launches and pillar lines across skincare, makeup, and fragrance.
- Integrate augmented beauty tools, such as the Lancôme Shade Finder, into online and retail-counter consumer journeys.
- Steer the local brand media strategy with external agencies and internal digital leads to maximise reach and return on investment.
- Manage product-line P&Ls, sales forecasting, pricing architecture, and advertising and promotion allocations to lead the brand’s financial health.
- Coordinate Commercial, Supply Chain, and Regulatory partners to ensure flawless, on-time execution.
- Lead cross-regional collaboration across Australia and New Zealand, aligning local market priorities with regional brand strategy and coordinating teams to deliver consistent, locally relevant activations.
Qualifications
- Track record defining category growth roadmaps and translating consumer data into effective marketing activations.
- Solid capability in managing brand budgets, product forecasts, and media return on investment.
- Understanding of integrated omnichannel touchpoints across e-commerce, social advocacy, CRM, and physical retail.
- Strong communication skills to align sales, supply chain, and education teams around launch plans.
- Capability to brief, steer, and evaluate full-funnel media campaigns across digital and traditional channels.
Skills
Workplace
This position is based in Melbourne, Victoria, Australia.
Explore jobs in Australia.
Culture
A Lancôme advisor may move from a fragrance consultation to a skincare demonstration or a makeup application in the same appointment. Product education covers all three disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Lancôme, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Marketing Lead», «Brand Strategy Manager», «Marketing Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.