Lancôme Field Coach

About Lancôme

Perfumer Armand Petitjean founded Lancôme in 1935. Today its counters bring together fragrance, skincare and makeup. The French house has been part of L’Oréal since 1964.

Role & Responsibilities

• Provide on-the-job coaching and training to Beauty Advisors in product knowledge, selling techniques, customer service, beauty technology consultations and services, and makeup skills.
• Visit stores regularly to observe and evaluate performance and provide feedback.
• Identify individual learning needs and tailor coaching strategies accordingly.
• Facilitate group training sessions and workshops on product launches, seasonal promotions, and brand initiatives.
• Implement and monitor training programmes to ensure consistent brand messaging and service standards across locations.
• Define and implement coaching topics to improve Beauty Advisors’ NPS and CXE performance.
• Monitor Beauty Advisors’ use of beauty technology devices and the brand’s app at point of sale, and track conversion rates.
• Work with retail managers, counter and boutique managers, and Beauty Advisors to analyse sales performance and identify growth opportunities.
• Set and track individual and store sales goals, supporting and motivating teams to achieve targets.
• Implement strategies to drive sales and increase market share in the assigned territory.
• Monitor and analyse competitor activity and market trends.
• Build and maintain relationships with retail partners, including store managers, Beauty Advisors, and other key stakeholders.
• Collaborate with retail partners to deliver in-store events and promotions.
• Address and resolve customer service issues.
• Plan and execute in-store events and promotions to drive customer engagement and sales.
• Manage event logistics, including staffing, merchandising, and inventory.
• Track and analyse event performance, measure ROI, and identify areas for improvement.
• Maintain accurate records of coaching activities, sales and service data, customer service performance, and event results.
• Prepare and submit regular performance and progress reports to management.
• Manage the budget for training materials and events.
• Handle inquiries related to the brand’s app, beauty technology devices, and software.
• Manage and assist with customer service inquiries.

Qualifications

• At least 3 years of experience in cosmetic sales and/or training, preferably in a luxury brand environment.
• A proven record of achieving sales targets and exceeding customer expectations.
• Strong coaching and mentoring skills, with the ability to develop and motivate individuals.
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in makeup artistry techniques and application.
• Strong organisational and time-management skills, including the ability to prioritise tasks and manage multiple projects simultaneously.
• Ability to travel frequently within the assigned territory.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Skills

Experience

At least 3 years in cosmetic sales and/or training, preferably within a luxury brand environment.

Culture

A Lancôme advisor may move from a fragrance consultation to a skincare demonstration or a makeup application in the same appointment. Product education covers all three disciplines.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.