- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About Lancôme
Perfumer Armand Petitjean founded Lancôme in 1935. Today its counters bring together fragrance, skincare and makeup. The French house has been part of L’Oréal since 1964.
Lancôme seeks a Counter Manager in Xi'an to lead counter sales, service, consumer relationships, operations and team development. The role is full-time and includes responsibility for sales delivery, compliance, inventory, staffing and team performance.
Role & Responsibilities
- Lead and coach the team to achieve sales targets, managing, allocating and monitoring performance indicators.
- Raise counter service standards, deliver an exceptional consumer experience and strengthen consumer connections.
- Manage counter consumer relationships and develop plans to retain existing customers and acquire new ones.
- Maintain strong partnerships with department stores and shopping centres, support their activities and build the brand’s reputation in the retail district.
- Monitor market trends and competitors, identify the counter’s strengths and develop sales opportunities.
- Oversee compliance with company policies at the counter and among team members, and uphold the brand image.
- Use and maintain beauty retail systems, beauty equipment and digital tools relevant to the counter.
- Manage counter products and inventory, ensuring accurate stocktakes and inventory records.
- Monitor team performance, identify gaps, coordinate training, recommend solutions and coach team members.
- Manage, motivate and develop team members.
- Ensure staffing meets the counter’s business needs and allocate schedules and tasks appropriately.
- Communicate effectively with team members, relay information in both directions, strengthen team loyalty, encourage openness and collaboration, and maintain high morale.
Qualifications
- Knowledge of the brand and its products.
- Ability to uphold the brand’s culture and values.
- Understanding of the beauty market and consumer trends.
- Knowledge of company and brand policies and procedures.
- Familiarity with digital tools.
- Knowledge of BA team management processes and standards, including the employee handbook.
- Ability to plan and execute counter business plans.
- Counter sales performance management capability.
- Customer-centric approach.
- Retail operations capability.
- Team coaching and performance management capability.
- Ability to foster teamwork.
- Communication and collaboration skills.
- Passion for the beauty retail industry.
- Strong communication and clear expression skills.
- Strong people management skills.
- Strong service orientation.
- Thoughtfulness, career goals and resilience at work.
- More than 2 years of relevant work experience preferred.
Skills
Experience
More than 2 years of relevant work experience preferred.
Benefits
Brand-specific professional training courses and a comprehensive group training program; performance bonus scheme; social insurance and housing fund; supplementary commercial medical insurance; regular company benefits including holiday benefits, employee purchases and free products; paid annual leave and sick leave.
Culture
A Lancôme advisor may move from a fragrance consultation to a skincare demonstration or a makeup application in the same appointment. Product education covers all three disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Lancôme, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Counter Manager», «Beauty Retail Manager», «Cosmetics Department Manager», «Beauty Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.