- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Nov 4, 2026
About Lancôme
Perfumer Armand Petitjean founded Lancôme in 1935. Today its counters bring together fragrance, skincare and makeup. The French house has been part of L’Oréal since 1964.
Lancôme seeks a Communications Team Manager to lead local communications strategy across skincare, makeup, and fragrance, including integrated campaigns, media relations, influencer partnerships, reputation and crisis management, and budget and agency oversight. The role also develops and leads the communications team. This is a permanent, full-time position.
Role & Responsibilities
- Define and drive the long-term PR and communications strategy to strengthen Lancôme’s local brand image, visibility, and reputation.
- Lead the communications roadmap across skincare, makeup, and fragrance, aligning global brand guidelines with local business priorities.
- Partner with internal stakeholders to ensure consistent, integrated brand communications across key channels and touchpoints.
- Manage and develop team members, fostering collaboration, high performance, and talent growth.
- Lead end-to-end development and execution of integrated communications campaigns for product launches, brand initiatives, and key events.
- Drive 360-degree communications across earned, owned, and paid media to deliver consistent, engaging brand experiences.
- Develop locally relevant communications plans that bring Lancôme’s heritage, product innovation, and category strengths to life.
- Oversee campaign planning and execution, ensuring delivery on time, on budget, and in line with brand standards.
- Build and maintain strong relationships with key media, editors, and relevant industry voices.
- Identify opportunities for media partnerships, editorial features, and digital communications initiatives that enhance brand visibility and relevance.
- Strengthen the brand’s presence across beauty, lifestyle, and relevant cultural platforms through compelling, consistent storytelling.
- Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships in alignment with brand positioning and communications objectives.
- Develop influencer strategies across relevant tiers and platforms to support brand storytelling, campaign objectives, and consumer engagement.
- Oversee influencer activations and PR event curation, ensuring partner selection and content align with brand values and guidelines.
- Build long-term relationships with ambassadors, influencers, and opinion leaders to foster authentic, effective collaboration.
- Monitor brand reputation, media sentiment, and industry developments to identify communications opportunities and potential risks.
- Lead the development and execution of crisis communications plans in close alignment with internal stakeholders and management.
- Ensure external communications are accurate, consistent, and aligned with approved messaging and applicable requirements.
- Manage and optimize the communications and PR budget, prioritizing resources across initiatives and evaluating performance against agreed objectives.
- Lead relationships with PR and external agencies, setting expectations and KPIs, reviewing performance, and driving continuous improvement.
- Coordinate agencies and internal teams to support timely, consistent execution.
Qualifications
- 10+ years of progressive experience in communications and PR.
- Extensive track record directing integrated PR, earned media, and brand campaigns within luxury cosmetics, beauty, or prestige consumer goods.
- Strong familiarity with skincare, makeup, and fragrance dynamics, with the ability to translate brand heritage and product innovations into local resonance.
- Demonstrated capability in managing, mentoring, and developing team members to foster collaboration and high performance.
- Established network of top-tier media, editors, and opinion leaders, with proven success driving high-profile celebrity and influencer partnerships.
- Professional working proficiency in Korean and English.
- Solid cross-functional project management and executive communications skills.
Skills
Experience
10+ years of progressive experience in communications and PR.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Benefits
Opportunities for professional growth, real responsibility from day one, an inclusive environment, and the opportunity to contribute to societal and environmental causes.
Culture
A Lancôme advisor may move from a fragrance consultation to a skincare demonstration or a makeup application in the same appointment. Product education covers all three disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Lancôme, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Manager», «Brand Communications Manager», «Communications Lead», «PR and Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.